wednesday, september 2, 4:00pm - 4:55pm

The Role of a CMO (Chief Marketing Officer)

As the economic power shift from producers of products and services to consumers continues, the role of a Chief Marketing Officer or an equivalent position responsible for leading their organizations to achieve complex marketing objectives and consumer engagement shows its increasing importance. With branding and marketing entering the multi-cultural environment, and with talents increasingly crossing over between marketing and technology in the digital age, the imperatives and advantages of installing the role of a CMO is arguably on the agenda in responding to challenges of a digital transition. This panel conducts the necessity of developing a CMO-focused effective structure and clarifying the challenges which are necessary to overcome, because Japanese marketing effectiveness is very low and there is an urgent need for a revolutionary change and clarification of the differences between Japanese and US marketing process

MODERATOR: Jun Kamo, CEO & Chief Strategist, CMO Worldwide Inc. PANELISTS: Chris D Beaumont, Professor, Global COE Program, Tokyo University Naoki Murayama, Vice President, KDDI CORPORATION Masahiko Oga, CEO, AEON MARKETING CO.,LTD. Kevin Ryan, CMO, WebVisible

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