wednesday, september 2, 1:30pm - 2:25pm

Consumer Engagement in the Digital Era

Consumer engagement is about engagement, not push; consumer engagement is about consumer, not technology. The intriguing task of consumer engagement is elaborated here by a panel of dedicated consultant who encourage brands to think beyond conventional approaches embracing the changing media consumption pattern; they challenge the perception of “consumer” itself and looking at fresh alternative, such as the renowned “Sei-katsu-sha” concept. You will also be led through a leading entertainment brand’s journey in engaging and interacting with their targeted audience. Come to the panel and enjoy the charm of engaging and being engaged.

MODERATOR: Amane Kawana, Senior Strategic Planning Director, HAKUHODO INC. PANELISTS: Benjamin Grubbs, Regional Director, Turner Entertainment Interactive Media Gregory Birge, Founder and CEO, F5 Digital Consulting Mitsuhiro Ida, CEO Creative Director, Fantasista & Partners Noriko Oyabu, Web/CRM Planning Executive Manager, Advertising Department, Wacoal Corp.

return to previous page