| Tracks | Media Marketing | Brand Marketing | Real World Case Study |
9:00 AM 9:10 AM | Introduction & Opening Remarks |
9:10 AM 10:00 AM | The Future of Marketing - The Digital Transition |
10:00 AM 10:50 AM | The Promise Of Digital Through Economic Change |
10:50 AM 11:15 AM | Coffee Break - Sponsored by Video Research Interactive Inc. |
11:15 AM 12:15 PM | Keynote Panel: Innovate or Die! Building Great Brands in the Age of Disruption |
12:15 PM 1:30 PM | Lunch |
1:30 PM 2:25 PM | Video Revolution Content Convergence and Advertising Models | Consumer Engagement in the Digital Era | Integrated Marketing Campaigns - Case Study: DELL |
2:30 PM 3:25 PM | Monetizing Blogs: A Brand's Revelation or Nightmare | User Generated Content: Are We Losing Control of Our Brands? | Integrated Marketing Campaigns - Case Study: SONY |
3:25 PM 3:55 PM | Coffee Break - Sponsored by Video Research Interactive Inc. |
4:00 PM 4:55 PM | Advergaming Brand Placement and Effectiveness | The Role of a CMO (Chief Marketing Officer) | Integrated Marketing Campaigns - Case Study: Louis Vuitton |
5:00 PM 5:55 PM | Rich Media Platform Development and Creative Showcases | Brand Communities Does Your Brand Need an Online Community? | Integrated Marketing Campaigns – Case Study: Uniqlo |
6:00 PM 8:00 PM | Networking Party |
| Tracks | Mobile Marketing | Agency Development | Performance Marketing |
9:00 AM 9:10 AM | Introduction & Opening Remarks |
9:10 AM 10:00 AM | Digital Broadcasting Strategies - Extending Traditional Media Brands into the Digital Sphere |
10:10 AM 11:00 AM | Keynote Panel: tokyo innovation |
11:00 AM 11:25 AM | Coffee Break - Sponsored by Video Research Interactive Inc. |
11:25 AM 12:15 PM | Leveraging Your Data to Optimize Your Digital Strategy |
12:25 PM 1:30 PM | Lunch |
1:30 PM 2:25 PM | Adding Mobile to the Mix | Brands Speak Out - 5 principles of non traditional agency | Search Marketing |
2:30 PM 3:25 PM | Effective Mobile Marketing Tools & Case Studies | The Modern Agency | Behavioral Targeting |
3:25 PM 3:55 PM | Coffee Break - Sponsored by Video Research Interactive Inc. |
4:00 PM 4:55 PM | Mobile Location Based Search & Advertising | Data Sharing Building Brand/Agency Trust | Prospects of Ad Networks: International Case Studies |
5:00 PM 6:00 PM | Mobile Entertainment | Agency Talent Encouraging Marketers to Drive Integration & Innovation | Acquisition vs Brand Building Defining the Right Campaign |
Tracks