ad:tech Tokyo is not just about work, but also about play! We understand that many successful business relationships are cultivated outside of work hours. So, get set to meet the people who will make a difference in your business at ad:tech Tokyo's networking party - proudly sponsored by Microsoft Advertising.
Chill out with your fellow conference attendees after the first day at the conference. Chat, mingle and share with the brightest minds in the Digital Marketing space over drinks and food for 2 eventful hours. Bring your name cards - you'll need plenty!
Date: 2 September 2009
Time: 6:00 - 8:00pm
Location: Prince Park Tower, Tokyo, Japan
Microsoft Advertising Café is Open!
Offering free drinks and wireless LAN access, the café showcases Microsoft Advertising's innovative products and services.
Special sessions have been prepared for those who want to know more about Microsoft Advertising! Microsoft specialists will be on hand to explain our Rich Media Ads, the Microsoft Media Network and provide the very latest information about Bing.
Why not drop by and take a break between conferences to learn more about the power of Microsoft Advertising?
Sponsor Workshops
Japan Advertising Agencies Association (JAAA) Interactive media committee Special Seminar
Dilemma of the next generation communications. Innovation of advertising business.
2 September 2009, 2pm
The specialist of an advertising industry discusses a digital technology, media environment and the consumer's changes.
The possibility of a new growth strategy when an advertising industry that stands on the dilemma makes the innovation an ally and new advertising communications business will be suggested.
Presented by:
Panelist
Tomohito Ebine, Chairman & CSO, OPT, Inc.
Satoshi Ishitani, Communication Design Center,DENTSU INC.
Ko Sakakibara, Head, Institute of Media Environment, Hakuhodo DY media partners Inc.
Moderator
Ichiro Inoue, General Manager, Cross Communications Department 1, ASATSU-DK INC. Web Analytics: Transitioning from Analysis to Action
2 September 2009, 3pm
The use of web analytics has become pervasive, and organizations are regularly monitoring website activity. However, many marketers are struggling to make the transition from merely viewing reports to making data-driven decisions. Keisuke Anzai, Consultant at Omniture, will share best practices on determining which metrics to focus on, how to evaluate them, and how to take impactful action to optimize your online marketing.
Presented by:
Keisuke Anzai, Omniture K.K., Consultant
SEMPO Special Session "Latest trends and future of SEM"
2 September 2009, 4pm
While SEO and PPC have now taken root in Japan, the environment surrounding search marketing continue to evolve. The emerging power of social media and new technologies developed by search engines are such exapmples. In this session, we will introduce the result of the State of SEM Survey conducted this year by SEMPO and introduce some of the recent trends as well as the future of search.
Presented by:
Bill Hunt, Board of Directors, SEMPO
Motoko Hunt, Chair, SEMPO Asia
Koichiro Fukasawa, Co-Chair, SEMPO Japan
Presented by Japanese Female Webmaster; The Potential of Corporate Websites and the Mission of Webmaster 3 September 2009, 11am In this session, female corporate webmasters discuss the potential of corporate websites which are getting more and more important. The number of female webmasters increases in Japan, too. They will share their insights on how to be a successful webmaster and how to organize and lead the team/organization within the corporate framework. Newest mobile marketing trend 3 September 2009, 12:15pm Featuring the newest mobile marketing trend from view of D2C, world's first company specialized in mobile marketing services. Explaining in detail on the trends through D2C's case studies and services. Presented by: Masanori Iso, General Manager, Solution Division, D2Communications Inc. Evolving Search technologies and the Future of SEM
3 September 2009, 3pm
The importance of SEO and Paid Search increases every year, search engines and advertising services show rapid evolution. This session illustrates how SEM should be utilized in order to expand your business, capturing evolution of future search technologies and services correctly. Presented by: Susumu Tsurumi, Yahoo Japan Corporation Ikko Yoshiba, Interactive Media Division SEM Department Strategist, DENTSU INC. Masanori Aikawa, Interactive Media Business Division SEM & Affliate Marketing Depertment Executive Manager / Internet Business & Technology Development Department Executive Manager, Hakuhodo DY Media Partners Inc. Takahiro Watanabe, Institute Head SEM Research Institute Director, IREP CO., LTD. |
