wednesday, march 17, 11:00am - 11:45am

Your Campaign Is Irrelevant: How Do You Avoid Being Left Behind?

In this session the panel will pose questions that will pitch marketer against publisher in a debate around maintaining relevance in the digital space: Do marketers take advantage of a publishers’ deep knowledge of their audience to ensure their campaign is relevant? Are you wasting your money by driving irrelevant traffic to irrelevant websites? So what happens when your campaign is over? Are brands becoming publishers and publishers becoming irrelevant to the success of a campaign? Is technology the answer to the next big idea?

SESSION LEADERS: Tony Palmer, CEO, C4 Communication SESSION PARTICIPANT: Nic Hodges, Digital Creative Director, Clemenger BBDO Julian Peterson, Marketing & Online Director, Time Out Sydney Dale Cohen, General Manager, BigPond Online Network, Telstra

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