tuesday, march 16, 4:05pm - 4:50pm

Reputation Management In The Digital Space: Challenges & Opportunities

How to develop campaigns that maintain brand control and deliver relevance How to plan for and tackle the issues of brand misrepresentation How to prepare your brand for the online environment - key pitfalls to avoid Internal requirements to support a successful online campaign Evaluating reactive and proactive approaches to online reputation management What are the real threats of cyber bullying and is there a 'best' way to respond? **Featuring case studies from Cadbury and Canon

SESSION LEADER: Brett Wiskar, Director, Speedwell eBusiness Solutions SESSION PARTICIPANT: Roger Sharp, Director of Corporate Affairs - Pacific, Cadbury Myrna Van Pelt, Director, Technology, Hill & Knowlton Australia Jeff Richardson, CEO, The Online Circle

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