tuesday, march 16, 2:50pm - 3:35pm

Creative – Strategy – Data: What Should Drive Your Digital Marketing Most?

Marketing is ultimately about connecting with a group of people and communicating a message to them. Simple in essence; enormously challenging in execution. The myriad of information, options and opportunities at hand mean that you can approach the connection/communication task from a variety of angles. In this session we’ll be looking at three of those angles: creative, strategy, data, and debating which of those should really be driving most. They’ll be addressing questions such as, what is the overall influence of creative, strategy and data? How do you measure creative, strategy and data? What role should agencies and clients take with creative, strategy and data?

SESSION LEADER: Tom Hutton, Managing Partner, Ideagarden SESSION PARTICIPANT: David Whittle, Managing Director, Mark Jason Davey, Managing Director, Bullseye Brent Annells, Head of Radar DDB, DDB

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