wednesday, march 17, 4:50pm - 5:35pm

What Is The Impact Of Social Content On e-Commerce?

What role do social objects and search play in the online purchasing decision? How can you harness social content to benefit e-commerce outcomes? What impact does social media have in powering conversion rates and increasing sales?

SESSION LEADER: Mike Hickinbotham, Social Media Senior Advisor, Telstra SESSION PARTICIPANT: Tim O'Neill, Joint Managing Director, Reactive Michael Gorman, Vice President for Strategy, Acxiom Global Multichannel Marketing Services Dan Ferguson, Online Channel Manager, General Pants Tim Hughes, Vice President, Commercial, HotelClub.com, Orbitz Worldwide

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