tuesday, march 16, 11:00am - 11:45am

Channel Planning: How To Weave The Advertising Message Through Different Platforms

How important is it to understand the full potential of a channel or should you just use it for your message purposes? How do you target the message for the medium? Weaving the advertising message: how do you get all your channels to work together How do you manage agency relations across multiple (including emerging) channels? How do you successfully test emerging channels and emerging technology to know how to plan and work with them?

SESSION LEADER: Aisha Hillary, Senior Marketing and New Media Specialist, SBS - Special Broadcasting Service SESSION PARTICIPANT: Ruby Grennan, Marketing Manager, triple j Brian Katz, Director of New Business, ADTECH Wolfgang Jaegel, Regional Managing Director, Syndacast

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