"Many organisations are using email marketing to communicate with their client base and sell products. But email marketing can provide so much more than this and unfortunately, many organisations are not realising all the potential of their email tools and maximising the ROI of those products. In this unique industry showcase hear from three world leading service providers as they take you through some of the strategic and technical capabilities of email marketing and what it can do for your business when you truly optimise the opportunities.
Epsilon and the University of Melbourne will present a case study on the efficiencies of using technology to assemble highly personalised and relevant 1 on 1 content. The level of personalisation that the team managed to achieve is often perceived as too hard, and typically it is too hard; but when you start to utilise applications which integrate between the CRM CMS and more to the email platforms, all of a sudden anything is possible. Learn more about this and what it can mean for your organisation.
Silverpop will present what’s on the horizon? Understand the future opportunities in email marketing and how to take your program to the next level utilising Real Time Content, video and multi-channel automation. You can also view a snapshot of how the top 100 Australian retailers’ email programs compare against the top U.S. retailers to get a view of how Australian activity compares globally.
Returnity will address how to use email marketing effectively as a branding channel.