registration/pricing
about us
conference schedule
exhibiting companies
speakers
FREE Expo Seminar
FREE Briefings
sponsors/partners
presentations
be an exhibitor
registration
conference schedule
exhibiting companies
speakers
special events
sponsors/partners
hotel/travel
conference advisors
exhibit or sponsor
careers
中文
registration form
conference schedule
exhibiting companies
speakers
special events
sponsors/partners
hotel/travel
conference advisors
exhibit or sponsor
publicity manual
日本語
registration form
conference schedule
hotel/travel
advisory board
exhibit or sponsor
中文
registration form
conference schedule
exhibiting companies
speakers
special events
sponsors/partners
hotel/travel
conference advisors
exhibit or sponsor
sponsors/partners
advisory board
exhibit or sponsor
beijing
london
new york
san francisco
shanghai
singapore
sydney
tokyo
See Gai Le Roy speak at ad:tech Sydney 2010
back to list
Gai Le Roy
Programmes Manager, IAB Australia
Gai has worked in media research and analysis for nearly twenty years, specialising in online media for the last 12 years. Gai worked for Australia’s first online consulting company, www.consult, and then moved on to work at ninemsn as their insights manager and senior analyst. Gai has been heavily involved in many online research and ratings ventures in the Australian market. Gai now chairs three councils for IAB Australia; research, measurement and standards & guidelines.
Gai Le Roy will be speaking at:
The Evolution Of Audience Measurement
Wednesday, March 17, 2010 04:05 PM - 04:50 PM
How do we get a fixed method of measuring and reporting online audiences?
What are the steps towards cross platform audience measurement: can we get a true view of the consumers’ activity
Beyond reach and frequency: how do we move to measuring advertising effectiveness, not audience numbers
back to list
