ad:tech Sydney 2010 - The Event For Digital Marketing!

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See Brent Annells speak at ad:tech Sydney 2010

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Brent Annells
Head of Radar DDB, DDB

		With twenty year’s communications experience in digital, advertising and PR, Brent heads up DDB’s social media offering, Radar DDB. Established over twelve months as one of three social media hubs around the DDB global network, Brent is responsible for helping brands engage with consumers via social media. Brent joined the DDB Group Network in early 2007 as TribalDDB Melbourne’s Managing Director working with AAMI, ANZ and Sensis. Prior to joining DDB, Brent spent four years in San Francisco and London in the digital marketing industry, focusing on e-CRM, personalisation and technology. Before making the career switch to digital marketing, Brent worked in PR across the Government and Private sector, concentrating on issues and crisis management and picking several awards including the Asia Pacific Public Relations Prize in 1997.


		Brent Annells will be speaking at:
		Creative – Strategy – Data: What Should Drive Your Digital Marketing Most? Tuesday, March 16, 2010 02:50 PM - 03:35 PM Marketing is ultimately about connecting with a group of people and communicating a message to them. Simple in essence; enormously challenging in execution. The myriad of information, options and opportunities at hand mean that you can approach the connection/communication task from a variety of angles. In this session we’ll be looking at three of those angles: creative, strategy, data, and debating which of those should really be driving most. They’ll be addressing questions such as, what is the overall influence of creative, strategy and data? How do you measure creative, strategy and data? What role should agencies and clients take with creative, strategy and data?
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