ad:tech Sydney 2010 - The Event For Digital Marketing!

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See Rod Jacka speak at ad:tech Sydney 2010

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Rod Jacka
Managing Director, Panalysis

		Rod is one of Australia's leading experts in web analytics. A seasoned professional with over 15 years industry experience, he has vendor certifications in Google Analytics, Urchin, Omniture, WebTrends and Coremetrics as well as a Bachelor of Visual Arts (University of Sydney) and a Master of Business and Technology (UNSW). Web analytics is the process of taking the data generated by visitors to a website and turning this into business insights. These insights can assist in improving the profitability and usefulness of a website and to find what works and what doesn't. It uses many techniques other disciplines including direct marketing, statistics and market research to generate significant improvements in the results of a website. Rod founded Panalysis in 2001 to provide solutions to business to enable them to leverage the data generated by their websites to improve profitability and gain insight into market needs.


		Rod Jacka will be speaking at:
		Paid vs. Free: What Are The Best Analytics Tools For Your Marketing & Advertising Requirements? Wednesday, March 17, 2010 04:50 PM - 05:35 PM Do you know what you need? What framework should you be using for comparison? Free vs. paid for tools: what’s best for your advertising plan? How do you leverage the support you get from paid for tools to ensure your marketing plan benefits? Comparing local vs. global analytics tools in the market What’s the best resourcing plan to get full potential from your data analytics tools? What are you watching? Why? Who are you reporting that to?
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