Due to the nature of the product, service, market demographic and technical capabilities, the financial services industry has generated a lot of ground breaking activity in the digital marketing space. Individual digital campaigns, long term on line presence and interactive communication are all central pillar points for financial services; pushing boundaries and ‘raising the bar’ for other businesses. In this panel discussion, three financial institutions will share the thinking, execution and analysis of their successes.

The panel will review their defined areas of digital marketing: digital media, websites and social media. And they’ll present case studies of their areas of expertise: CPA deals, social media, beta testing and search strategy.