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See Matt Langie speak at ad:tech Sydney 2010
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| Matt Langie |
| Director Product Marketing, Omniture (Global) |
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Matthew Langie is Director of Product Marketing for Omniture, An Adobe company, where he spearheads product marketing for the industry-leading online analytics solutions. He has extensive software marketing management experience including leadership roles at WebTrends, Infor Global Solutions, Datastream, and Hewlett-Packard. Previously, he built the marketing team for the entertainment software company founded by the late, best-selling author Michael Crichton (Jurassic Park, ER, Twister) and led marketing and business development efforts for the software technology research lab at Intel. He currently serves on the Board of Directors for the Web Analytics Association, and is a frequent speaker at industry events concerning innovations in new and emerging digital channels such as mobile, video, and social media analytics. He holds a BBA in marketing from the University of Notre Dame and an MBA from the University of Texas at Austin, where he was recognized with the Texas Business Hall of Fame foundation award and scholarship. He is a decorated former U.S. Air Force officer, separating at the rank of Captain. |
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Matt Langie will be speaking at:
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Optimise Profit, Improve Visitor Conversion and Drive Value from Social Media, Video and Mobile
Tuesday, March 16, 2010
10:00 AM
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11:00 AM
This session focuses on doing more with your data to improve the results of your acquisition and conversion campaigns. Hear from Omniture expert, Matt Langie, Director of Product Marketing on how the Omniture Suite can help you improve your visitor’s experience, your site’s performance and impact your bottom line.
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Paid vs. Free: What Are The Best Analytics Tools For Your Marketing & Advertising Requirements?
Wednesday, March 17, 2010
04:50 PM
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05:35 PM
- Do you know what you need? What framework should you be using for comparison?
- Free vs. paid for tools: what’s best for your advertising plan?
- How do you leverage the support you get from paid for tools to ensure your marketing plan benefits?
- Comparing local vs. global analytics tools in the market
- What’s the best resourcing plan to get full potential from your data analytics tools?
- What are you watching? Why? Who are you reporting that to?
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