Email has had broad take-up as a marketing tool for communicating with customers, often replacing more traditional marketing channels such as print or promotional media. Many companies are now using email as a tool to drive sales via broadly targeted messages sent to their entire database.
An emerging area that is also seeing email deliver significantly impactful results is the development of tailored email solutions which can bring about significant change not only in pushing messaging out to customers but also by changing the way marketing communications can be managed across an organisation. Building an email solution around the way in which a business operates allows processes to be automated, content to be highly customised and can even remove the need for involvement from an IT or technical department. Consequently, email can become much more cost effective, targeted and directly impactful on delivering a higher return on investment.
In this session you will learn how tailored email solutions can improve the targeting and messaging of your campaign to generate higher ROI and reduce subscriber churn. The session will focus on an Australian case study, Budget Direct, a provider of insurance products and services, and then take an international focus with case studies of Fabric.com an online retailer of sewing products and Littletikes.com a manufacturer of children’s toys and furniture.