 |
See Megan Brownlow speak at ad:tech Sydney 2010
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
| Megan Brownlow |
| Editor, Entertainment & Media Outlook, PriceWaterhouseCoopers |
|
 |
|
Megan is an entertainment and media industry specialist at Price Waterhouse Coopers. She has over 18 years experience in media ranging from producing Enough Rope with Andrew Denton to designing cross-media strategies for online and traditional media properties.
Megan spent eight years with the Nine Network, ecorp and PBL. Her most recent role was as Director of Strategic Integration. In this role Megan designed and implemented cross-platform content and Marketing solutions for properties including the Nine Network, ninemsn, ACP magazines, Ticketek and eBay.
Megan is the editor of PwC’s annual media sector publication: The Australian Entertainment & Media Outlook and in the current edition wrote the chapters on internet, mobile and the digital switch-over of free-to-air television. The Outlook receives extensive media coverage and is utilised by investors, industry players and the business community for strategic planning and forecasting. Megan provides private briefings to clients and industry on the health and future of Australia’s media.
|
|
|
| |
|
Megan Brownlow will be speaking at:
|
|
|
The Evolution Of Audience Measurement
Wednesday, March 17, 2010
04:05 PM
-
04:50 PM
- How do we get a fixed method of measuring and reporting online audiences?
- What are the steps towards cross platform audience measurement: can we get a true view of the consumers’ activity
- Beyond reach and frequency: how do we move to measuring advertising effectiveness, not audience numbers
|
|
|
back to list
|
|
|
|
 |
|
|
|
|
|