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See Lisa Walsh speak at ad:tech Sydney 2010
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Lisa Walsh
Head of Audience Research , ABC
Lisa has been Head of Audience Research at the Australian Broadcasting Corporation (ABC) since 2002. Her work at the ABC encompasses quantitative and qualitative research on audiences across traditional and new media platforms. Prior to joining the ABC Lisa ran her own research consultancy and spent more than a decade working for multinational research agencies in consumer marketing and media research.
Lisa Walsh will be speaking at:
The Evolution Of Audience Measurement
Wednesday, March 17, 2010 04:05 PM - 04:50 PM
How do we get a fixed method of measuring and reporting online audiences?
What are the steps towards cross platform audience measurement: can we get a true view of the consumers’ activity
Beyond reach and frequency: how do we move to measuring advertising effectiveness, not audience numbers
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