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See Anthony Goldman speak at ad:tech Sydney 2010
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| Anthony Goldman |
| General Manager, Client Services, Citrus |
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Anthony has over 17 years experience developing integrated marketing campaigns for some of Australia’s leading brands including Ford Motor Company, National Australia Bank, Golden Casket Lotteries (QLD), Nestle, Sensis, Village Roadshow and Lenovo.
Anthony has worked with leading agencies including Rapp Collins, Leo Burnett, George Patterson Bates and JWT.
After 3 years at Next Digital, Anthony joined leading digital agency Citrus in January 2010. Citrus works with leading brands including Sportsgirl, Victoria Racing Club, Ford, Toys R Us, CPA, Spotlight and Kikki.K.
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Anthony Goldman will be speaking at:
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What’s The Role Of A Digital Strategy In Today’s Marketplace?
Tuesday, March 16, 2010
09:45 AM
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10:30 AM
- How necessary is a digital strategy?
- Is there a digital strategy or is the strategy digital?
- How much greater are the risks in digital?
- How does the ‘always live’, instantaneous digital experience affect the strategy, feedback and development?
- What’s a good strategy in today’s landscape?
- What is the role of a strategist today?
- What’s the right skill set for a strategist today?
- Does digital have a role in strategic planning in 2010?
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