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See Alex Crompton speak at ad:tech Sydney 2010
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| Alex Crompton |
| Senior Manager, Web Marketing, Aussie |
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Alex has worked in the digital and web marketing arena for more than 12 years, he joined Aussie in March 2008 as Digital Marketing Manager.
Alex spent the previous 10 and a half years working in web development, project management and digital marketing in both agencies and client side businesses, with experience across the finance, telecommunications and IT industries.
His current role is to manage the entire Aussie web presence, covering internal and external web site development and management, social media marketing, project management and technology strategy.
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Alex Crompton will be speaking at:
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What Does “Return” Mean In Today’s Digital Landscape?
Tuesday, March 16, 2010
02:50 PM
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03:35 PM
- Defining the ‘why’ before the ‘how’
- What is the response you want
- Click
- Engagement
- Branding
- Brand building for non sales ROI
- What activity do you program at each step of the path to purchase
- The importance of trials and testing
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Paid vs. Free: What Are The Best Analytics Tools For Your Marketing & Advertising Requirements?
Wednesday, March 17, 2010
04:50 PM
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05:35 PM
- Do you know what you need? What framework should you be using for comparison?
- Free vs. paid for tools: what’s best for your advertising plan?
- How do you leverage the support you get from paid for tools to ensure your marketing plan benefits?
- Comparing local vs. global analytics tools in the market
- What’s the best resourcing plan to get full potential from your data analytics tools?
- What are you watching? Why? Who are you reporting that to?
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