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See Yvette Mayer speak at ad:tech Sydney 2010
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| Yvette Mayer |
| National Digital Director, Starcom |
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Yvette is a familiar face on the Australian media scene, with some 20 years+ agency experience and a career spanning roles across every facet of the business.
In 2007, Mayer made a career-defining move into digital specialisation, with a remit to over-see Starcom Sydney’s digital and strategy teams. A strategic shift for Starcom, the role was designed to deliver integrated leadership and ensure digital was at the heart of agency thinking.
Yvette took the role National in early 2009, and is now responsible for leading Starcom Australia’s digital team. In the past year, she has successfully grown Starcoms digital credentials through increased client investment, significant talent growth/development, strong publisher relationships, digital service diversification and award winning digital strategy and activation.
Mayer sits on Starcom’s Global Leadership Committee. She is an active member of the MFA Digital Committee and the IAB Research panel.
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Yvette Mayer will be speaking at:
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What’s The Role Of A Digital Strategy In Today’s Marketplace?
Tuesday, March 16, 2010
09:45 AM
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10:30 AM
- How necessary is a digital strategy?
- Is there a digital strategy or is the strategy digital?
- How much greater are the risks in digital?
- How does the ‘always live’, instantaneous digital experience affect the strategy, feedback and development?
- What’s a good strategy in today’s landscape?
- What is the role of a strategist today?
- What’s the right skill set for a strategist today?
- Does digital have a role in strategic planning in 2010?
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