ad:tech Sydney 2010 - The Event For Digital Marketing!

See Brian Katz speak at ad:tech Sydney 2010

Brian Katz
Director of New Business, ADTECH

		Brian is a seasoned sales and marketing professional having lead highly successful sales teams in various industries including fitness and online advertising. He has spent the last three years focused on selling digital marketing solutions for display, video and mobile needs to Tier 1 publishers and ad networks in the North American market. As the first Sales Manager hired in the US, Brian was instrumental in building ADTECH’s presence there including signing such clients as Tremor Media and Gannett Publishing. Then as Sales Director for the East Coast and Canada, he successfully built up a large market share for ADTECH in Canada. In his current role as Director of New Business Brian is now focused on expanding ADTECH into the Latin American and Australian markets.


		Brian Katz will be speaking at:
		Channel Planning: How To Weave The Advertising Message Through Different Platforms Tuesday, March 16, 2010 11:00 AM - 11:45 AM How important is it to understand the full potential of a channel or should you just use it for your message purposes? How do you target the message for the medium? Weaving the advertising message: how do you get all your channels to work together How do you manage agency relations across multiple (including emerging) channels? How do you successfully test emerging channels and emerging technology to know how to plan and work with them?
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