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See Christian Bartens speak at ad:tech Sydney 2010
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| Christian Bartens |
| Managing Director, Datalicious |
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Christian is passionate about the power of data and how it can help shape effective marketing strategies. After having worked in digital marketing in Australia and overseas for many years, he established Datalicious in 2007, a new breed of agency that strives to makes data accessible to non-analysts and provides actionable insights to marketers.
As a data evangelist and pioneer in digital marketing and web analytics, Christian is lecturing at the University of Sydney and has spoken at various industry events and conferences about the power of data in optimising marketing communications. He works closely with leading industry bodies and solution providers such as ADMA, ad:tech, Omniture and Google and regularly gets invited to industry councils, customer advisory boards and beta testing programs.
Originally from Germany, Christian has worked with some of Europe's leading mobile and digital technology companies before coming to Australia to study at the University of Queensland. Upon completion of his studies, Christian went to work for Tourism Australia in London and Sydney, defining the organisation's web analytics strategy and integrated global search marketing campaign.
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Christian Bartens will be speaking at:
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Paid vs. Free: What Are The Best Analytics Tools For Your Marketing & Advertising Requirements?
Wednesday, March 17, 2010
04:50 PM
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05:35 PM
- Do you know what you need? What framework should you be using for comparison?
- Free vs. paid for tools: what’s best for your advertising plan?
- How do you leverage the support you get from paid for tools to ensure your marketing plan benefits?
- Comparing local vs. global analytics tools in the market
- What’s the best resourcing plan to get full potential from your data analytics tools?
- What are you watching? Why? Who are you reporting that to?
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