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See Gordon Towell speak at ad:tech Sydney 2010
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| Gordon Towell |
| CEO, Audit Bureau of Circulations |
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Gordon is currently Chief Executive Officer of both the Audit Bureau of Circulations and the Circulations Audit Board based in Sydney working on behalf of the media and publishing industry.
Until recently, he was CEO of the GEON Group, one of Australia’s largest print and communications companies with over 1500 staff across 28 locations.
Prior to this, he has held several senior positions in blue chip companies, including CEO of IBS Automotive, (ERP Software developer); Managing Director of Granada Business Technology, a subsidiary of the Granada Group PLC; and Managing Director of the Compel Group PLC.
With over 20 years experience in the Technology, Media and Engineering sectors, Gordon has built up a broad range of business experience including:
CEO and non-executive PLC board roles, working with VC and private equity partners, mergers & acquisitions in Europe and Australasia, and managing fast growth service companies.
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Gordon Towell will be speaking at:
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The Evolution Of Audience Measurement
Wednesday, March 17, 2010
04:05 PM
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04:50 PM
- How do we get a fixed method of measuring and reporting online audiences?
- What are the steps towards cross platform audience measurement: can we get a true view of the consumers’ activity
- Beyond reach and frequency: how do we move to measuring advertising effectiveness, not audience numbers
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