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See Aisha Hillary speak at ad:tech Sydney 2010
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| Aisha Hillary |
| Senior Marketing and New Media Specialist, SBS - Special Broadcasting Service |
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Aisha is part of the SBS Engagement Team. The team focuses on New and Social Media integration into SBS’ traditional communication channels and across the various content categories. SBS embraces new and emerging media as a way of connecting relevant content to audiences where they are engaging.
Aisha has over 10 years experience in consumer marketing and digital strategy in Australia and the UK, establishing new and innovative ways to interact with consumers. Aisha is also one of the first to complete a Master in Convergent Media at the University of Western Sydney.
Aisha’s previous roles included launching Six Billion Stories and Counting at SBS, Marketing, PR and Public Affairs for SkyAirWorld, Senior Account Manager, UK’s second largest retailer, Sainsburys, Marketing Manager, Balance Design and online campaign management at BMC Media.
Aisha has a passion for visual and verbal communications and believes the importance lies in context, personalisation and true relevant engagement.
LinkedIn: AishaHillary
Twitter: superfabulous
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Aisha Hillary will be speaking at:
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Channel Planning: How To Weave The Advertising Message Through Different Platforms
Tuesday, March 16, 2010
11:00 AM
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11:45 AM
- How important is it to understand the full potential of a channel or should you just use it for your message purposes?
- How do you target the message for the medium?
- Weaving the advertising message: how do you get all your channels to work together
- How do you manage agency relations across multiple (including emerging) channels?
- How do you successfully test emerging channels and emerging technology to know how to plan and work with them?
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