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See Stuart Pike speak at ad:tech Sydney 2010
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Stuart Pike
Asia Pacific Research Director, Nielsen
Stuart’s research experience spans almost 20 years, the last 10 of which have been focused on the digital industry.
During his time with Nielsen’s online division, most recently as Asia Pacific Research Director, Stuart has lead a team that has delivered a wide range of industry leading research projects for the largest and most influential advertising agencies, publishers and advertisers in Australia and the region.
Stuart’s status as a regional online expert has been underlined by his previous role as Chairman of the Interactive Advertising Bureau’s (IAB) Committee for Online Measurement. In this role he developed guidelines that underpin audience measurement and digital media buying in Australia. Previously he was a senior Strategy and Corporate Development Executive for News Digital Media.
Stuart Pike will be speaking at:
The Evolution Of Audience Measurement
Wednesday, March 17, 2010 04:05 PM - 04:50 PM
How do we get a fixed method of measuring and reporting online audiences?
What are the steps towards cross platform audience measurement: can we get a true view of the consumers’ activity
Beyond reach and frequency: how do we move to measuring advertising effectiveness, not audience numbers
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