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See Roger Sharp speak at ad:tech Sydney 2010
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| Roger Sharp |
| Director of Corporate Affairs - Pacific, Cadbury |
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Roger has been the Corporate Affairs Director for Cadbury’s Pacific Business Unit (Australia, New Zealand & Japan) since March 2009. In these markets he has responsibilities for Cadbury’s External and Internal Communications, Corporate Responsibility, Sustainability and Public Affairs work. Roger joined Cadbury from the Australian Industry Group where he was a Senior Public Policy Advisor, working primarily on IT, Telecommunications and Climate Change policies. He has also worked extensively throughout Europe, previously holding the post of Director of Public Affairs at Telefonica Europe, with responsibilities for Government Relations and CSR across 5 European Union markets.
In addition to his corporate experience, Roger has worked as a senior political advisor within the British Government, holding the role of Special Adviser to both the Secretary of State for Trade & Industry and the Secretary of State of Culture, Media & Sport within the Blair administration. During this role he helped lead stakeholder engagement with the business community, and was involved in three successful General Election campaigns and the London 2012 Olympic bid.
Outside work Roger enjoys music and film; he continues to maintain a personal interest in politics and is an avid fan of Manchester City FC.
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Roger Sharp will be speaking at:
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Reputation Management In The Digital Space: Challenges & Opportunities
Tuesday, March 16, 2010
04:05 PM
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04:50 PM
- How to develop campaigns that maintain brand control and deliver relevance
- How to plan for and tackle the issues of brand misrepresentation
- How to prepare your brand for the online environment - key pitfalls to avoid
- Internal requirements to support a successful online campaign
- Evaluating reactive and proactive approaches to online reputation management
- What are the real threats of cyber bullying and is there a 'best' way to respond?
- **Featuring case studies from Cadbury and Canon
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