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See Jeff Richardson speak at ad:tech Sydney 2010
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Jeff Richardson
CEO, The Online Circle
Jeff developed his first web site over 12 years ago and has been involved in the industry ever since. In his late 40s Jeff worked in senior marketing roles for corporations such as Telstra and United Energy. Having run boutique consulting and advertising agencies for near 10 years he has consulted to organisations large and small. Notable clients have included AIPO (Australian Government), Qantas, and Esanda.
Jeff Richardson will be speaking at:
Reputation Management In The Digital Space: Challenges & Opportunities
Tuesday, March 16, 2010 04:05 PM - 04:50 PM
How to develop campaigns that maintain brand control and deliver relevance
How to plan for and tackle the issues of brand misrepresentation
How to prepare your brand for the online environment - key pitfalls to avoid
Internal requirements to support a successful online campaign
Evaluating reactive and proactive approaches to online reputation management
What are the real threats of cyber bullying and is there a 'best' way to respond?
**Featuring case studies from Cadbury and Canon
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