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See Myrna Van Pelt speak at ad:tech Sydney 2010
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| Myrna Van Pelt |
| Director, Technology, Hill & Knowlton Australia |
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Myrna joined Hill & Knowlton in 2003 and has 14 years experience working across various senior in-house roles focusing on communications and public affairs, and specialising in media relations, strategic communications planning, analyst relations, brand awareness and consumer engagement. Myrna is also experienced in B2B communications for the technology enterprise sector with experience in the telecommunications sector, network and broadband services and software application providers.
Currently she leads the Analyst Relations Practice across Asia Pacific and is the lead on the Canon account in Australia. Other agency clients include Optus, McAfee , LG and TomTom.
Formerly the Corporate Affairs Manager and national spokesperson for Apple Computer Australia for four years, Myrna was responsible for driving wider acceptance of Apple’s core technology profile in consumer and business markets.
Prior to Apple, Myrna worked for Australia’s largest telecommunications provider Telstra for eight years culminating as Telstra Multimedia’s Public Relations Manager responsible for media relations, issues management and advisory spokesperson for broadband and multimedia development and its implementation across the consumer and corporate market.
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Myrna Van Pelt will be speaking at:
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Reputation Management In The Digital Space: Challenges & Opportunities
Tuesday, March 16, 2010
04:05 PM
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04:50 PM
- How to develop campaigns that maintain brand control and deliver relevance
- How to plan for and tackle the issues of brand misrepresentation
- How to prepare your brand for the online environment - key pitfalls to avoid
- Internal requirements to support a successful online campaign
- Evaluating reactive and proactive approaches to online reputation management
- What are the real threats of cyber bullying and is there a 'best' way to respond?
- **Featuring case studies from Cadbury and Canon
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