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See Dan Ferguson speak at ad:tech Sydney 2010
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| Dan Ferguson |
| Online Channel Manager, General Pants |
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With a career spanning leadership in advertising, marketing, direct marketing, online, and online business management the themes of Dan’s different roles include;
- delivering significant & measurable value to the business in form of sales, market share growth, profitability ,brand & customer experience.
- leading high performance, committed, passionate and happy teams
- creation and successful implementation of profitable new ideas, innovations, directions, cost savings, incremental businesses or markets and processes.
Prior to his current role with General Pants, Dan was Channel Manager, e-Commerce at Myer. He also held e-Commerce positions at Officeworks, initially as Marketing Manager, then Business Manager Internet & e-Commerce.
Dan specialties include:
Digital, Direct & Online Marketing & Advertising including SEO,SEM, Display, Affiliate, TTL (TV/Press/Radio etc.) Online product & business development, merchandise optimisation, , Online Branding, E-commerce, Multi-Channel Retailing & Etail, Organisational Change, Startups, Driving growth, Managing Sales, & Marketing for an online business equivalent Top 200 ranking in IR (Internet Retailer). |
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Dan Ferguson will be speaking at:
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What Is The Impact Of Social Content On e-Commerce?
Wednesday, March 17, 2010
04:50 PM
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05:35 PM
- What role do social objects and search play in the online purchasing decision?
- How can you harness social content to benefit e-commerce outcomes?
- What impact does social media have in powering conversion rates and increasing sales?
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