In 2009 Mandeep presented first hand insights from the high performing Johnson & Johnson ‘Wink’ campaign on Facebook alongside MRM Worldwide. This year he's back to once again share behind-the-scenes insights but this time for the hottest new platform – the iPhone app.
As the new media landscape continues to redefine itself, platforms and channels are constantly mish-mashing. If you can pick through the complexity and define a clear value proposition there are unique opportunities for your brand to connect with your customers. Johnson & Johnson launched its first iPhone app “The Acuvue eyeSuite” in June 2009 with an objective of engaging users and giving them an opportunity to try Acuvue contact lenses. The app consisted of 4 games and incorporated a ‘find optometrist’ function; the app was highly successful, reaching top 30 in the entertainment category in 1 week. In this session get the details on how Johnson & Johnson are consistently planning and executing campaigns that truly speak to their audience and drive significant ROI for the brand.