In this session the panel will pose questions that will pitch marketer against publisher in a debate around maintaining relevance in the digital space:

• Do marketers take advantage of a publishers’ deep knowledge of their audience to ensure their campaign is relevant?
  
• Are you wasting your money by driving irrelevant traffic to irrelevant websites?
  
• So what happens when your campaign is over?
  
• Are brands becoming publishers and publishers becoming irrelevant to the success of a campaign?
  
• Is technology the answer to the next big idea?