ad:tech Sydney 2010 - The Event For Digital Marketing!

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See David Whittle speak at ad:tech Sydney 2010

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David Whittle
Managing Director, Mark

		In May 2007 David launched Mark. This agency combines the digital, direct and data marketing disciplines of M&C Saatchi. Conscious that marketing is now more a science than ever before, Mark is committed to developing infectious, indelible ideas that mark minds to elicit measurable behavior. Prior to the launch of Mark, David was busy not only overseeing the growth of M&C Saatchi Digital in Sydney, but also establishing and managing the digital teams in Melbourne, Singapore, Hong Kong, Kuala Lumpur, Los Angeles and New York. Before joining M&C Saatchi in August 2003, David grew and led a large team of digital marketers at BLUE Interactive for five years. In 2006 BLUE was acquired by Clemenger. In 1999, during his time at BLUE, David and two partners founded Traffion. This JBWere-funded technology company provided web based marketing analytic tools. Traffion was acquired by Red Sheriff and later by Netratings (NASDAQ: NTRT). David has successfully led Direct and Digital Agency of the Year teams, been recognised by his peers, winning Victorian Young Direct Marketer of the Year in 2004, in 2007 was the second youngest person included in the top 40 most influential people in the Australian Digital industry and in 2008 he was included in the Top 40 under 40 of the Australian Marketing industry.


		David Whittle will be speaking at:
		Creative – Strategy – Data: What Should Drive Your Digital Marketing Most? Tuesday, March 16, 2010 02:50 PM - 03:35 PM Marketing is ultimately about connecting with a group of people and communicating a message to them. Simple in essence; enormously challenging in execution. The myriad of information, options and opportunities at hand mean that you can approach the connection/communication task from a variety of angles. In this session we’ll be looking at three of those angles: creative, strategy, data, and debating which of those should really be driving most. They’ll be addressing questions such as, what is the overall influence of creative, strategy and data? How do you measure creative, strategy and data? What role should agencies and clients take with creative, strategy and data?
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