ad:tech Sydney 2010 - The Event For Digital Marketing!

See Ruby Grennan speak at ad:tech Sydney 2010

Ruby Grennan
Marketing Manager, triple j

		A career fuelled by passion for popular culture and music (and in later years technology) Ruby started with her own music-video production outfit and as live music photographer for Drum Media in the 90s. That work lead to marketing roles for Virgin Records, independent record company Inertia, the Powerhouse Museum and music website inthemix.com.au. Ruby’s been having a top time for the past year as triple j’s marketing manager and is looking forward to the innovations and challenges that 2010 brings.


		Ruby Grennan will be speaking at:
		Channel Planning: How To Weave The Advertising Message Through Different Platforms Tuesday, March 16, 2010 11:00 AM - 11:45 AM How important is it to understand the full potential of a channel or should you just use it for your message purposes? How do you target the message for the medium? Weaving the advertising message: how do you get all your channels to work together How do you manage agency relations across multiple (including emerging) channels? How do you successfully test emerging channels and emerging technology to know how to plan and work with them?
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