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See Mike Hickinbotham speak at ad:tech Sydney 2010
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Mike Hickinbotham
Social Media Senior Advisor, Telstra
Mike’s priorities are to help build the appropriate foundations to enable Telstra to successfully participate in social media. As a social media practitioner, Mike has helped lead the way in developing Telstra’s customer support in Twitter, drafting and rolling out Telstra’s 3Rs of social media engagement for employees, an internal idea generation site and Telstra’s Facebook fanpage.
Mike is also currently leading the Australian Direct Marketing Association (ADMA) sub-group on social media. The social media sub-group is part of the ADMA Digital Council and is responsible for educating members about social media.
Originally from Toronto, Canada Mike rates one of his greatest early achievements as becoming the Mount Alverno Year 8 Chess Champion, a skill which obviously prepared him well for a career as a Ministerial Staffer in the Ontario Government and now with Telstra.
Mike Hickinbotham will be speaking at:
What Is The Impact Of Social Content On e-Commerce?
Wednesday, March 17, 2010 04:50 PM - 05:35 PM
What role do social objects and search play in the online purchasing decision?
How can you harness social content to benefit e-commerce outcomes?
What impact does social media have in powering conversion rates and increasing sales?
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