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See Michael Gorman speak at ad:tech Sydney 2010
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| Michael Gorman |
| Vice President for Strategy, Acxiom Global Multichannel Marketing Services |
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Michael is responsible for generating growth in Acxiom's marketing services business by launching new services and through geographic expansion. His work includes evaluation of acquisitions and partnerships, as well as identifying and launching new strategic business initiatives.
Most recently, Michael led the development and introduction of Acxiom’s social media marketing platform, Relevance-X Social. This service provides marketers with a unique, data-driven and measured approach to social media marketing, allowing them to identify, recruit and activate socially active customers and prospects within their preferred social networks and communities.
Michael joined Acxiom in 2003, initially to lead the company’s digital agency services (responsible for media, creative, strategy and analytics). In that role, he led Acxiom’s expansion into search marketing. In 2006, Michael was responsible for acquisitions and product development that produced Acxiom’s Impact Site solution, which enables marketers to dynamically target content on their sites. In 2006-7, Michael led Acxiom’s initial efforts to restructure its offerings to deliver its first multichannel offering. More recently, he has been instrumental in the development of Acxiom’s Relevance line of products, driving the initial steps in the creation of the company’s collaborative targeting solution, Relevance-X Collaborate.
Previously, Michael has helped to build several successful businesses including Mitchell Madison Group, a $200 million global consulting firm of which he was a founder, and where he led a division serving the media and communications industries; U.S. Web/CKS, where he directed strategy consulting for the western U.S.; and ESPN, where he was CFO. Earlier in his career, he worked as a management consultant at McKinsey & Company. |
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Michael Gorman will be speaking at:
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What Is The Impact Of Social Content On e-Commerce?
Wednesday, March 17, 2010
04:50 PM
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05:35 PM
- What role do social objects and search play in the online purchasing decision?
- How can you harness social content to benefit e-commerce outcomes?
- What impact does social media have in powering conversion rates and increasing sales?
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