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See Leila Seith Hassan speak at ad:tech Sydney 2010
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| Leila Seith Hassan |
| Senior Marketing Analyst, Datalicious |
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A career debut at OgilvyOne saw Leila working primarily on the consumer and merchant accounts for American Express, managing the exclusive Centurion and Platinum Direct Mail portfolio. Staying within STW group companies, she took tenure at Torque where she worked on accounts such as RedCross, Vodafone, SBS and Nestle. Leila is currently at Datalicious working as a Senior Analyst across the E*Trade, VHA, Simplot, Robert Half and National Disability Service accounts while completing her masters in commerce and economics at UNSW. |
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Leila Seith Hassan will be speaking at:
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What Are The Possibilities That A Holistic Data Plan Brings To Your Business?
Tuesday, March 16, 2010
11:45 AM
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12:30 PM
- Gathering, monitoring, merging, analysing and reporting on your data analytics for maximum advertising benefit
- How achievable is a singular customer view? What’s the process and the key challenges?
- What is the value of customer data?
- Reviewing the benefits of advanced metric analysis and multi-channel attribution
- How close are we to a fully complex and comprehensive understanding of data relationships and outcomes?
- What does the future hold? What are the future technologies and how do they relate to existing tools?
- How can data analytics for digital marketing translate to commercial business goals?
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