ad:tech Sydney 2010 - The Event For Digital Marketing!

See Kevin Mackin speak at ad:tech Sydney 2010

Kevin Mackin
General Manager, Coremetrics Australia

		Kevin is passionate about disruptive technologies having pioneered advanced CRM systems in the 80s, headed an internet development team in Silicon Valley in the 90s and kicked off Asia Pacific's online meeting market from 2000. By background, a product marketer, Kevin is currently General Manager Aus/NZ for leading web analytics firm Coremetrics (which just happens to be a technology which is disrupting some traditional marketing norms by bringing accountable measurement to the space).


		Kevin Mackin will be speaking at:
		What Are The Possibilities That A Holistic Data Plan Brings To Your Business? Tuesday, March 16, 2010 11:45 AM - 12:30 PM Gathering, monitoring, merging, analysing and reporting on your data analytics for maximum advertising benefit How achievable is a singular customer view? What’s the process and the key challenges? What is the value of customer data? Reviewing the benefits of advanced metric analysis and multi-channel attribution How close are we to a fully complex and comprehensive understanding of data relationships and outcomes? What does the future hold? What are the future technologies and how do they relate to existing tools? How can data analytics for digital marketing translate to commercial business goals?
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