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See Sean Smith speak at ad:tech Sydney 2010
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| Sean Smith |
| Head of Brand & Communications, HotelClub.com, Orbitz Worldwide |
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Sean heads the Brand & Communications department at HotelClub.com, a global online hotel-booking business offering consumers a rewards-driven membership with access to a myriad of accommodation choices in their own languages and currencies. His responsibilities cover brand & advertising strategy, loyalty & retention and customer experience development, driven by a strong CRM platform fed by numerous transactional and behavioural data streams.
Previously as Head of Digital Marketing with Ticketek, Australasia’s premier event & entertainment ticketing company, Sean lead the inhouse creative and digital marketing teams to create thousands of targeted data-driven campaigns across different digital media platforms, including over 500 million emails to its active membership base.
When not working his alter-ego - Fat Paddler may be found kayaking the numerous waterways of Sydney and the world.
Twitter: @HotelClub & @fatpaddler
LinkedIn: http://www.linkedin.com/in/seanpaulsmith
Blog: http://FatPaddler.com |
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Sean Smith will be speaking at:
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What Are The Possibilities That A Holistic Data Plan Brings To Your Business?
Tuesday, March 16, 2010
11:45 AM
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12:30 PM
- Gathering, monitoring, merging, analysing and reporting on your data analytics for maximum advertising benefit
- How achievable is a singular customer view? What’s the process and the key challenges?
- What is the value of customer data?
- Reviewing the benefits of advanced metric analysis and multi-channel attribution
- How close are we to a fully complex and comprehensive understanding of data relationships and outcomes?
- What does the future hold? What are the future technologies and how do they relate to existing tools?
- How can data analytics for digital marketing translate to commercial business goals?
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