"Social media is now recognised as one of the most important tools for both proactively and responsively managing your brand. In today’s web and consumer environment you can’t afford not to have a social media strategy. Real Insurance have transformed their online channel into a major revenue source by dramatically lowering acquisition costs and increasing non-traditional sources of leads. And they have also innovated their engagement strategy with consumers; successfully leveraging social media to drive real results.
Focusing on execution tips, successful implementation and ongoing project management advice, Magda will present a thoroughly practical approach to planning, implementing and continuously improving your social media strategy.

• Identifying how social media can most commonly be useful


• Which web-based tools are best for monitoring social media activity?


• Developing a cohesive, integrated social media strategy including SEO, lead generation, reputation control, crisis management and consumer engagement


• How to successfully ‘sell’ social media to the organisation