|
On the exposition floor, exhibitors and sponsors will be giving you tips, tricks and the how-tos to help you improve your marketing! The best part? It’s free of charge for you. Register now for the ‘Exhibit Hall Only’ pass to attend.
Viva9
Performance Marketing – Current and Future
Tuesday 10th March 2009: 10.00-10.45 |
 |
|
The Viva9 seminar will focus on:
- Current and future key trends in performance marketing in the AU market.
- Performance-based email marketing, deep-profiled consumer databases, and key success criteria to making online performance marketing work for you.
- Looking into the future, what’s next? What industries can benefit from performance marketing? Is mobile affiliate the next big thing? What should you be thinking about for your company?
Seminar host: Matt Bateman, Managing Director, Viva9
|
Returnity
Smarter Messaging – Intelligent thinking
Tuesday 10th March 2009: 11.00-11.45 |
 |
|
As Email Marketing comes of age there are key areas that need to be considered to maximise return on investment. This seminar will address those key areas for you.
- Strategic Planning and Innovative Thinking for your business
- Improving effectiveness through analytics, data segmentation and campaign planning
- New global initiatives and case studies, and what we can do better in the Australian market
Seminar hosts: Peter Urmson, General Manager, Returnity and Edward Larossa, General Manager Operations, Returnity
|
Yahoo! Search Masterclass
Selling online? Get the best out of search marketing and display.
Tuesday 10th March 2009: 12.00-12.45 |
 |
|
Search marketing has long been the most accountable, trackable and effective online direct marketing tool but new forms of display advertising are now experiencing tremendous growth. By separating search marketing and display marketers are failing to capatilise on the unique interaction that exists between these two ad formats.
Find out how you can generate maximum exposure and results for your online marketing strategy. In this Masterclass Claire will take you through specific case studies and explain why you should integrate both these mediums to enhance both consumer engagement and sales.
Masterclass host: Claire Seldon, Sales Director, Yahoo! Search Marketing
|
Next Digital
It all starts with your digital marketing strategy
Tuesday 10th March 2009: 13.00-13.45
|
 |
|
At a time when marketing budgets are being cut, it is even more important to maximise return on investment for all of your marketing activities. The key to unlocking the potential of your digital marketing program is a well developed digital marketing strategy and in an increasingly complex technical environment a strong methodology is critical in developing an effective digital marketing strategy that is executable for your organisation. Join Mark to find out key improvement and tactics that you can implement in your organisation.
Seminar host: Mark Edwards, Digital Marketing & Media Director, Next Digital |
edgevertise.com
Persistence and User Engagement in online advertising
Tuesday 10th March 2009: 14.00-14.45
|
 |
|
There's a potential paradigm shift in online advertising: 'persistent' advertising on the screen means user interaction does not result in leaving the core target website. Rich ads allow currently advertisers some interaction with users before they are whisked away to a new destination. In this context, this seminar will address issues around user engagement with online advertisements. Find out what opportunities are presented by having rich, interactive advertising that allow the user to engage with brands in a meaningful manner but not leave their target website.
Seminar host: Roop Kumar Bhadury, CEO, dotRED digital media |
Eyeblaster
Why should I invest in rich media?
Tuesday 10th March 2009: 15.00-15.45
|
 |
|
Rich media is becoming increasingly more effective than standard banners because of its inherent ability to measure Interactions; much more than just a click through. The most effective Direct Response campaigns tend to come from media occasions in which consumers are less engaged rather than more because they are more willing to respond when they are less involved in the media interaction. Simultaneously publishers are shifting their focus to providing engaging content to keep the viewer on the page for longer, rather than generate as many impressions as possible. The result? Users are far less likely to click on an ad banner when they are immersed in the content of a site, than when they are merely browsing through a site to pass the time. The ability rich media provides to interact with the ad without leaving the page is crucial. Mick will take you through the key abilities of rich media and the role it should play in your digital plan.
Seminar host: Mick O’Brien, Director Operations, APAC, Eyeblaster |
Flossie Media Group
It’s not a gender war! Women online = profitability
Wednesday 11th March 2009: 10.00-10.45 |
 |
|
Women make up around 85% of all purchase decisions – not just beauty brands, grocery or FMCG, but finance, automotive, real estate, travel and technology. The fastest growing category online throughout the world, women’s lifestyle is driving online retailing. This is not about gender politics, but simply about following the money. This vital market uses online to guide & decide on billions of dollars of purchase decisions. Women’s online marketing guru Jenene Freer from Flossie.com will showcase some stunning examples of what not to do and provide clear online marketing strategies that have won her international awards and a reputation for being one of the savviest online publishers in Australasia.
Seminar host: Jenene Freer, CEO, Flossie Media Group
|
Returnity
Smarter Messaging – Intelligent thinking
Wednesday 11th March 2009: 11.00-11.45 |
|
|
As Email Marketing comes of age there are key areas that need to be considered to maximise return on investment. This seminar will address those key areas for you.
- Strategic Planning and Innovative Thinking for your business
- Improving effectiveness through analytics, data segmentation and campaign planning
- New global initiatives and case studies, and what we can do better in the Australian market
Seminar hosts: Peter Urmson, General Manager, Returnity and Edward Larossa, General Manager Operations, Returnity |
Yahoo! Search Masterclass
Optimisation principles for search marketing and display
Wednesday 11th March 2009: 12.00-12.45 |
|
|
It’s definitely true that marketing during these economic times is becoming increasingly difficult. Find out how to handle the economic slow down by learning how to apply basic principles to running search and display ad formats, guaranteeing they perform for you.
Gareth will provide you with valuable optimisation principles used for keyword selection, account structure, creative/ad copy, and bid management. By the end of this session you will be able to massively increase the effectiveness of your campaigns.
Seminar host: Gareth Evans, Content Solutions Manager, Yahoo! Search Marketing
|
Next Digital
Technology for marketers. What you need to know to ensure success
Wednesday 11th March 2009: 13.00-13.45
|
|
|
Technology changes every day. Marketers need to understand some basic fundamentals to ensure marketing programs can be delivered in the digital space. This session will give marketers an overview of the things they need to know and understand from a technology perspective. Andrew will give tips to enable marketers to ask the right questions of their IT departments.
Seminar host: Andrew Burgess, Digital Solutions Director, Next Digital |
PUBLICeye
Practical Guide to Online Surveys, Market Research & Promotions
Wednesday 11th March 2009: 14.00-14.45
|
 |
|
Learn how, and why, leading Australian brands are using online surveys, market research and promotions to attract customers, save money, build loyalty and generate ongoing revenue streams. Using distinctive client case studies, the team from WebMart will step you through the evolution of online solutions using their flagship product PUBLICeye®.
- Customer surveys: How Sydney Opera House uses its website to gather feedback from its millions of visitors annually.
- Market research: How UNSW ran an in-depth interactive study on 3000+ jurors across Australia in just 3 weeks.
- Promotions & competitions: How Australia’s largest real estate websites drive traffic and collects user data.
- White label solutions: How researchers and marketers are profiting from re-brandable agency solutions.
You’ll gain practical advice on how the latest outsourced solutions make running professional surveys simple and cost-effective for businesses and agencies.
Seminar host: Phil Kells, Business Development Director, PUBLICeye
www.publiceye.com.au/adtech
|
Eyeblaster
Cross channel impact of search and display
Wednesday 11th March 2009: 15.00-15.45
|
|
|
Search and Display, the twin titans of online advertising. Display: the strong stalwart: with complex rich media capabilities and extensive performance metrics. Search: the user-friendly way to ensure a contextual environment for your messaging. And when you put them together, what do you get? The potential is astronomical – in a study of Fortune 100 brands, Comscore found that when Search and Display worked together, they produced a 244% lift in online purchases. But are your Search and Display like ships passing in the night? Or are they complementary elements of a unified, effective strategy? Mick will take you through his tips and techniques on how to achieve this high impact strategy.
Seminar host: Mick O’Brien, Director Operations, APAC, Eyeblaster |
|
 |
