| Tracks | Track 1 | Track 2 | Track 3 |
8:45 AM 8:55 AM | Opening Remarks |
8:55 AM 9:45 AM | Babs Rangaiah, Vice President, Global Communications Planning, Unilever |
9:45 AM 10:30 AM | How Relevant Is The Concept Of A ‘Big Idea’ In Today’s Interactive Landscape? | Future Planning: How To Minimise Today’s Resource Challenges And Optimise Growth Opportunities | What’s The Role Of A Digital Strategy In Today’s Marketplace? |
10:30 AM 11:00 AM | Networking Break & Expo |
11:00 AM 11:45 AM | Channel Planning: How To Weave The Advertising Message Through Different Platforms | How Can Marketers Take More Responsibility For Their Digital Strategy? | Planning Vs. Execution. What’s The Difference? How Much Does It Matter? |
11:45 AM 12:30 PM | Going Beta: What ‘Being Brave’ Can Do For Your Advertising Message And Medium | What Are The Possibilities That A Holistic Data Plan Brings To Your Business? | Evaluating e-Commerce Models: 100% Online, Franchise, Hybrid |
12:30 PM 2:00 PM | Lunch & Expo |
2:00 PM 2:50 PM | CEO Panel Debate |
2:50 PM 3:35 PM | What Does “Return” Mean In Today’s Digital Landscape? | Creative – Strategy – Data: What Should Drive Your Digital Marketing Most? | Search In The Media Mix |
3:35 PM 4:05 PM | Networking Break & Expo |
4:05 PM 4:50 PM | Reputation Management In The Digital Space: Challenges & Opportunities | Reviewing The Real Marketing And Advertising Opportunities That Video Presents | The Key Drivers For Marketing On Mobile |
4:50 PM 5:35 PM | Social Media Campaign Vs. Commitment: The Implications Of Developing Your Social Media Strategy For Long Or Short Term | First Steps With Data Where Are You Now And Where Can You Go Next? | How To Invest Successfully In Mobile Marketing & Advertising For The Long Term |
5:35 PM 7:30 PM | Networking Party |
| Tracks | Track 1 | Track 2 | Track 3 |
8:45 AM 8:55 AM | Opening Remarks |
8:55 AM 9:45 AM | Sean Finnegan, President, Chief Digital Officer, Starcom MediaVest Group |
9:45 AM 10:30 AM | Guidance Through The Mine-Field: A Truly Practical And Realistic ‘How To’ On Driving ROI And Growing Your Brand Through Social Media | Branded Content: What It Means And How It Will Affect The Future Of Your Brand | How Are Targeted Sites Changing The Online Landscape: What Are The Opportunities? |
10:30 AM 11:00 AM | Networking Break & Expo |
11:00 AM 11:45 AM | How Do You Optimise Your Community In The Social Media Mix? | Your Campaign Is Irrelevant: How Do You Avoid Being Left Behind? | Unexpected Pioneers: How The Financial Services Industry Have Shaped And Influenced The Digital Media Space |
11:45 AM 12:30 PM | Behind The Scenes With ‘Best Job In The World’: Key Learnings | Delivering Significant Business Results Through Tailored Email Solutions | Out Of Home – Mobile – Online: Engaging Your Customers Through The Entire Value Chain |
12:30 PM 2:00 PM | Lunch & Expo |
2:00 PM 2:50 PM | Neil Hudspeth, Head of Digital Strategy, Asia Pacific & Japan, HP |
2:50 PM 3:35 PM | How To Transform Your Marketing Mix For Innovation, Product & Business Development | Repackaging Your Brand Content To Optimise Channel Opportunities | A Year In Review: Integrating Mobile Apps Into Your Marketing Plan |
3:35 PM 4:05 PM | Networking Break & Expo |
4:05 PM 4:50 PM | Successfully Transferring Offline Retail Experiences Practices To The Online Environment, Three Case Studies | The Evolution Of Audience Measurement | Geo Targeting: Mobile Social Software Opportunities For Marketing & Advertising |
4:50 PM 5:35 PM | What Is The Impact Of Social Content On e-Commerce? | Paid vs. Free: What Are The Best Analytics Tools For Your Marketing & Advertising Requirements? | The Mobile Future: What You Won’t Be Able To Live Without |