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Day 1, Tuesday, March 16, 2010
Breakfast BriefingUnderstanding The Real Opportunities Of Email Marketing
Opening Remarks
Jenny Williams, Chairperson, ad:tech Sydney
Opening Keynote
Babs Rangaiah, Vice President, Global Communications Planning, Unilever
Track 1
How Relevant Is The Concept Of A ‘Big Idea’ In Today’s Interactive Landscape?
Channel Planning: How To Weave The Advertising Message Through Different Platforms
Going Beta: What ‘Being Brave’ Can Do For Your Advertising Message And Medium
What Does “Return” Mean In Today’s Digital Landscape?
Part 1| Part 2| Part 3
Reputation Management In The Digital Space: Challenges & Opportunities
Track 2
What Are The Possibilities That A Holistic Data Plan Brings To Your Business?
Creative – Strategy – Data: What Should Drive Your Digital Marketing Most?
First Steps With Data Where Are You Now And Where Can You Go Next?
Track 3
Planning Vs. Execution. What’s The Difference? How Much Does It Matter?
Evaluating e-Commerce Models: 100% Online, Franchise, Hybrid
Search In The Media Mix
Day 2, Wednesday, March 17, 2010
Breakfast Briefing
How Search Can Deliver Success For Local Businesses
Opening Keynote
Sean Finnegan, President, Chief Digital Officer, Starcom MediaVest Group
Afternoon Keynote
Neil Hudspeth, Head of Digital Strategy, APAC & Japan, HP
Track 1
A Truly Practical And Realistic ‘How To’ On Driving ROI And Growing Your Brand Through Social Media
Behind The Scenes With ‘Best Job In The World’: Key Learnings
How To Transform Your Marketing Mix For Innovation, Product & Business Development
What Is The Impact Of Social Content On e-Commerce?
Part 1| Part 2| Part 3
Track 2
Branded Content: What It Means And How It Will Affect The Future Of Your Brand
Your Campaign Is Irrelevant: How Do You Avoid Being Left Behind?
Repackaging Your Brand Content To Optimise Channel Opportunities
The Evolution Of Audience Measurement
Paid vs. Free: What Are The Best Analytics Tools For Your Marketing & Advertising Requirements?
Track 3
How Are Targeted Sites Changing The Online Landscape: What Are The Opportunities?
How The Financial Services Industry Have Shaped And Influenced The Digital Media Space
Out Of Home – Mobile – Online: Engaging Your Customers Through The Entire Value Chain
A Year In Review: Integrating Mobile Apps Into Your Marketing Plan
The Mobile Future: What You Won’t Be Able To Live Without
Stay in touch with the ad:tech team:
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