Day One Breakfast Briefing - 14 March, 7:45AM - 8:40AM

Email Marketing - Where To Next For This "Power" Channel?

Sponsored by

Email is now considered a mature channel for Australian (and global) marketers to rely on day to day for success. But it could be argued that we are still not where we should be in 'how' to most effectively use this tool and even 'what' success means! This is critical when you consider the ongoing debates around topics such as what is an ROI model, who 'owns' deliverability and the ISP landscape, how to deal with creative approaches now what mobile devices are prominent and even what the right choice is for how to decide on an email vendor. As important is how to weave email into the incredible buzz around marketing automation, cross channel marketing and lifecycle marketing. So, as email marketing adapts and changes, it is crucial for marketers to keep up with the latest trends and controversial topics in the industry. In this panel discussion, hear from local email marketing experts as they discuss and debate where email is headed as a channel.

Panellist
Simon O'Day, VP Asia Pac, Responsys
Ryan Warren, Sr. Director of Studio Orange at ExactTarget
Darren Sutton, Managing Partner and Lead Strategist, XCOM
Phil Smith, Managing Director, Apparent

Day Two Breakfast Briefing - 15 March, 7:45AM - 8:40AM

Marketing Automation & CRM – Learn How To Integrate Your Digital Data (Email, Search, Web, Social, Mobile) With Your CRM Data To Drive Revenue

Sponsored by

Today's smart digital marketers have realised that to prove the revenue impact that marketing is having on an organisation's bottom line, they need to integrate all of their customer and prospect digital marketing data together with their internal CRM data to understand what's driving not just leads but more importantly sales revenue! That is why we are in marketing after all - right

This breakfast briefing is designed to provide digital & data-driven marketing leaders with the following actionable insights:

• What: is the difference between a Marketing Automation & CRM Database?
• Why: should you implement a Marketing Automation solution? What value will it provide you?
• When: should you make the jump and evaluate Marketing Automation vendors?
• Who: in the industry has successfully implemented a Marketing Automation solution? What results have they achieved? What has it cost them to get there? Time, Resources, Investment? (GOOGLE CASE STUDY)
• What: strategies, people, processes & methodologies were used to successfully integrate your digital data with your CRM data? (GOOGLE CASE STUDY)
• How: will Marketing Automation help you predict marketing's contribution to revenue and prove the value of your existence? (GOOGLE CASE STUDY)

Panellist
Will Scully Power, Managing Director, Datarati
Emma Robinson, Head of Marketing, Australia & New Zealand, Enterprise, Google Australia