Keynote Presenters
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Chris Erb, VP Brand Marketing,
EA Sports (USA) |
When it comes to sports video games, EA SPORTS is the gold standard, with a list of franchises that includes Madden NFL, FIFA, Tiger Woods PGA Tour, NHL, NBA, NCAA, and SSX. It's a roster that has as much - or more - firepower as a Hollywood studio. At the center of EA SPORTS' brand marketing efforts is Chris Erb, who is known for revolutionizing the way EA SPORTS markets to consumers by elevating video game releases to be on par with highly anticipated film premieres.
Today, Chris heads up a cross-functional team that focuses on consumer marketing, licensing, and brand partnerships, which means he works closely with an A-list roster of brands (think Coca-Cola, Nike, Microsoft, Sony, McDonald's, Pepsi, Doritos, Mars, and Bud Light), all of which want in on some of the hottest gaming properties around. |
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Rob Norman, CEO,
GroupM (USA) |
| Rob heads up GroupM, parent company to some of the world's largest advertising agencies. He has 25 years of experience in the industry and since moving to the USA in 2 years ago has been named an Advertising Age Media Maven and an OMMA All-Star. He is responsible for GroupM, Mindshare, Maxus, MEC, Mediacom, Outrider, M80, Catalyst and IEG in the USA and Canada. |
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Frank Rose, Contributing Editor, Wired
Author, The Art of Immersion:
How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories |
| Frank is a highly accomplished writer within the digital space and beyond. He is currently contributing editor at Wired and has also written for Fortune, Esquire, Premiere, New York Times Magazine, LA Times Magazine, New York, Vanity Fair, and Rolling Stone over his illustrious career. |
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Andy Lark, Chief Marketing and Online Officer,
Commonwealth Bank of Australia |
Andy is one of the most accomplished digital marketers in Australia and heads up marketing for the largest financial institution in the country.
He was previously VP of global marketing for Dell's public and large enterprise group. He also headed Dell.com which at the time was the world's biggest ecommerce site. |
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ad:tech CONFERENCE Solo Presenter
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AMI Marketer Of The Year 2011
David Redhill, Partner and CMO, Deloitte |
| A career marketing professional with 30 years experience, David was recently awarded AMI's coveted Marketer of the Year Award. He will be presenting on "People as the Killer App; The Momentum of Ideas and Collective Sentiment" |
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What is ad:tech Sydney all about?
ad:tech strives to educate, connect and grow the Australian digital industry by producing Australia's most thoroughly researched and targeted digital media and marketing events. ad:tech Sydney is a two day CONFERENCE covering the most pertinent and timely industry issues, featuring over 100 leading minds. Adjoining is Australia's most targeted EXHIBITION floor showcasing only the industry leading solution providers. There are also four free Keynote Presentations from globally respected executives, free Expo Theatre Seminars, Breakfast Briefings and of course the renowned ad:tech After Party.
Ensuring you profit from digital growth
"The Australian online advertising market is on track to surpass $3b in 2012, with the online advertising expenditure for the 2011 financial year growing 20 percent year-on-year to reach $2.455b." IAB Australia, 9 May 2011
As economies continue to tackle uncertain times one thing is for certain....increases in online advertising spend, online consumer spending and profitability for digital businesses. According to IAB Australia's Online Advertising Expenditure Report (OAER), online advertising expenditure to June 2011 grew by an impressive 20 per cent year on year. The full effect of the credit crunch is still unravelling but we know it has accelerated the shift to an increasingly digital and technology enabled world. At ad:tech Sydney you can learn more about how to capitalise on these opportunities for your business.
Who is ad:tech Sydney for?
Marketing and advertising executives from brand organisations of all sizes, agencies, publishers and solution providers attend ad:tech Sydney in order to stay on top of the most important digital content, network with industry peers & leaders and understand how they can work with the latest technology and media to solve their digital challenges. Our events truly answer the needs and wants of those passionate about digital media & marketing and embrace those who are making the transition into digital.
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