Champions On The Board: How And Why CEOs Are Driving Digital Media In Their Businesses
This keynote panel debate is a chance to hear from people who don’t live & breathe digital marketing; executives who have a diverse and pressing range of responsibilities and yet still choose to find the time, and resource, to support and champion digital media within their organisations.
The panel will explore why digital media has climbed up the corporate agenda. How influential have the changes in audience usage patterns and the extent of digital offerings been? Do they see opportunities to improve customer management & engagement through digital? Does digital offer a chance to rethink products, services and sometimes the organisational structure? How are CEOs responding to the changing dynamics of customers, technology and communication?
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Roger Grobler, CEO, Real Insurance |
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Gerd Schenkel, CEO, UBank |
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Harry Wendt, General Manager, Westpac |
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Read more details here.
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Neil Hudspeth, Head of Digital Strategy, Asia Pacific & Japan, HP
Neil has spent over twenty three years in Asia Pacific, and over the course of his long career spanning four continents, he has been driven by his passion for brand, and the power it brings to help shape the way all businesses perform, engage and evolve. And since 1995, when he established a global digital brand consultancy in London, he has also been a leading advocate on digital brand experiences.
At HP, Neil’s responsibilities include developing global and regional digital strategies, building brand value through digital ecosystems, implementing digital innovation and building an APJ Digital Centre of Excellence.
Read more details here.
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Babs Rangaiah, Vice President, Global Communications Planning, Unilever
Hear from one of the world's leading digital marketers. Babs's accolades include:
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Leading media planning across all Unilever brands in the U.S. |
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Overseeing the Dove Cream Oil consumer-generated ad contest culminating at the Oscars |
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Leading key media initiatives in the branded entertainment, digital and Hispanic marketing space for other Unilever brands |
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In 2007, Babs was named one of Advertising Age's Media Mavens |
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Under his leadership, Unilever became recognised as one of the best and most innovative companies in its use of the media space. |
Read more details here.
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Sean Finnegan, President, Chief Digital Officer, Starcom MediaVest Group
As one of the world’s largest media buyer SMG are continuously seeking to improve the understanding and connections that they have with their markets. Sean will be talking about the work that goes into SMG’s innovation and business practices, what’s their ‘view’ on the current market, and how they identify the most effective channels to invest in. Sean will share the SMG philosophies relating to the areas that they already invest in heavily, and what they see as being on the rise.
Read more details here.
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The ad:tech exhibition showcases the leading solutions and services for the interactive marketing industry. In addition to test driving new technologies your Expo Only pass allows you
- attendance to the year’s most impressive digital media keynote presentations
- access to the Expo Seminar Theatre where you can learn tactical tips and tricks for your business
- entry to all networking events including the re-known ad:tech after party
- access to the NEW Breakfast Briefings: learn from world class case studies and service providers before the ad:tech doors have even opened!
Book your FREE Expo pass now
In addition to all of the EXHIBITION benefits, when you attend the ad:tech CONFERENCE you can also gain insights, ideas and inspiration from the full program of panel discussions, case studies and though leadership presentations.
This year we’ve worked with a number of advisory councils to carefully research and construct the 2010 conference content. There are three streams of tailored and targeted content addressing the most interesting and important issues affecting players in the interactive marketing industry right now. Topics to be addressed on the 2010 program include:
You can see full details of the program here.
You can hear from more brands than ever at ad:tech 2010. Already confirmed to speak are marketing executives from the following companies:
Kimberly-Clark • Citi • Tourism Queensland • Telstra • HotelClub • triple j • Fremantle Media • Real Insurance • World Nomads • Alcon • Red Balloon • UBank • The Buzz • Screen Australia • General Pants • Roche • Cadbury • Dell • SBS • Aussie • Guthy-Renker Australia • AMP • Westpac Banking Corporation • Lion Nathan Australia • Time Out Sydney • Commonwealth Bank • Paramount Pictures Australia • Johnson & Johnson Vision Care • Salmat Limited
You can also see the full list of confirmed speakers so far here.
Book your conference pass NOW
We thought you might… We want to give you a taste of the level of insight and debate that you can expect to benefit from so we’ve streamed an interview with our friend Dr. Jeffrey Cole by David Campbell. Click here to listen to the podcast.
Book tickets for the ad:tech CONFERENCE here.
Book FREE tickets for the ad:tech EXHIBITION here.
Group booking rates are available. Contact sarah@ad-tech.com for more details
Plus:
Find out more about being a sponsor or exhibitor at ad:tech
Join us as a marketing or media partner
In 2009 we launched club ad:tech to reward our valued friends in the digital marketing community. Membership is open to anyone who is truly interested in digital marketing and those who want to be kept thoroughly informed about what’s happening with local and international ad:tech content and activity. Membership for the club is free and benefits include:
- Onsite privileges at ad:tech Sydney
- Extended discount periods for ad:tech Sydney
- Unique discounts for global ad:tech events
- Members’ only access to ad:tech content on the ad:tech Brain
- Members’ only competitions to win places at ad:tech Sydney
Click here to register for club ad:tech
“I found ad:tech to be highly valuable. The case study approach to the session and breadth of speakers provided fantastic learnings and insights. Most facilitators were great, most had taken time to prepare their panel for the session. Would highly recommend.”
– Regional Marketing Manager, Tourism Victoria
“ad:tech Sydney is the must attend event on the digital media calendar. Packed with rich, valuable insight from industry leaders and professionals worldwide; it gives limitless opportunities to rub shoulders with the brightest and most talented markers in the world.”
– CEO, SMSFun.com.au
“For my first ad:tech event in Sydney, I was impressed with the content of the exhibit theatre speakers. The presentations were thorough and informative - included useful tactics, and up-to-date industry data - all which I can use in my day-to-day Marketing/SEO work. The speakers were top-notch and approachable. I'm not a newcomer to this industry, and the sessions were useful and thought provoking. I'm looking forward to 2010.”
– Marketing, Communications & SEO, Daemon Internet Consultants
“It was a valuable opportunity to have access to a wide range of suppliers from different sectors in one room. The chance to interact, exchange ideas and learn about new developments was very rewarding.”
– Red Frog Communications
“An excellent event, that never fails to showcase the companies and ideas that are going to make their mark in the following year.”
– Research Consultant, Mitchellake
“ad:tech 2009 in Sydney was a great chance to network with the who's who of the Australian Digital Ad Industry.”
– Digital Strategist / Social Media consultant, Frontiering
“This was my 2nd time at ad:tech and once again I was truly inspired by what I saw and the experience I had. BLOODY FANTASTIC!”
– Multimedia Designer, LAM Agency
“Highly engaging few days covering key topics of the moment, impressed with twitter streams and conversations about moving brands into online communities and building conversations in social media environments, rather than driving to destination sites!”
– Digital Strategist, Meridian Energy
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