| Day 2 |
| Keynotes |
Social Media: A Bioscope On Advertising Effectiveness In Asia
Speaker: David Webb |
PPT |
Social Media: A Bioscope On Advertising Effectiveness In Asia
Speaker: Stephen Dolan |
PPT |
The In's And Out's Of Group Buying: Two Years Of Dell Swarm
Speakers: Damien Cummings, Euan Wilcox |
PPT |
| Consumer Behaviourism: Changes And Challenges |
The Indonesian Digital Shift
Speaker: Danny Oei Wirianto |
PPT |
Building Towards Social Business- Five Consumer Insights To Retain Your Customers
Speakers: John Kerr, Timothy Hou |
PPT |
| Generational Marketing |
Generational Marketing: Targeting The Professionals
Speaker: Stuart Bartram |
PPT |
Marketing To Mums On The Internet
Speaker: Joe Nguyen |
PPT |
Marketing To Mums: Using Digital To Help Mums With Their Kids
Speaker: Fernandez-Lahore Victor |
PPT |
Marketing To Youths
Speaker: Don Anderson |
PPT |
Youth Marketing- Leveraging The Social Media Revolution
Speaker: Arvind Sethumadhavan |
Pending |
| Getting Smarter With Data And Digital |
Media Attribution Or Why Measuring The Last Click Is Just Not Enough
Speaker: Christian Bartens |
PPT |
Optimising And Analysing Your Marketing Channel (Search) To Increase Return On Investment (ROI)
Speaker: Wayne Eo, Amy Tee |
PPT |
Fans Or Freeloaders?
Speaker: Alan Fairnington |
PPT |
| Exhibition Seminar Theatre |
Sifting, Sorting And Scanning For Gold- The Real-Time User Data Problem
Speaker: Brian Bulkowski |
PPT |
Location Is Putting Mobile Advertising On The Map
Speaker: Tomu Jacob |
PPT |
Cross-Channel Targeting Or How To Coordinate The User Experience & Boost Conversions
Speaker: Christian Bartens |
PPT |
The Mobile Phenomenon
Speaker: Nellie Chan |
PPT |
