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beijing
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thursday, june 26
Room
Room 202
9:00 am
9:10 am
Opening Remark Industry Leader
9:10 am
9:15 am
Welcome Note from ad:tech Management
9:15 am
10:15 am
Keynote - Regional Overview on the Media, Advertising & Marketing Landscape
10:15 am
11:15 am
Keynote - Tipping the Balance - Driving More Ad Spend Revenue to Online
11:15 am
11:30 am
Morning Break - Sponsored by Yahoo! SEA
11:30 am
12:15 pm
Media Planning and Buying - The Ground Rules for Online Advertising
12:20 pm
1:00 pm
The Customer Journey - Creating Effective Websites
1:00 pm
2:00 pm
Lunch - Sponsored by CNN.com
2:00 pm
2:55 pm
Email Marketing: Design - Planning - Delivery
3:00 pm
3:55 pm
SEM/SEO - Driving Traffic Through Search - Organic & Paid
4:00 pm
4:30 pm
Afternoon Break - Sponsored by Yahoo! SEA
4:30 pm
5:25 pm
Ad Networks and Exchanges – a Practical Guide
5:30 pm
6:30 pm
Keynote - Creativity Showcase - Effective Campaigns - How and Why They Worked
6:30 pm
8:30 pm
Networking Party - Sponsored by Epsilon - Doubleclick