| Tracks | Fundamentals of Digital Marketing Workshops | Digital Trends, Tools & Technologies | Digital Adoption and Execution Trends of Emerging Markets | Exhibition Seminar Theatre - Expo Foyer |
8:30 AM 9:00 AM | Delegate Breakfast and Networking |
9:00 AM 9:10 AM | Welcome Remarks - Master Of Ceremony |
9:10 AM 9:55 AM | Adapting To The Constant Evolution Of Digital Media In Asia |
9:55 AM 10:40 AM | State Of The Internet & Lessons Learned In The Digital Measurement Trenches Of Online Advertising In Southeast Asia |
10:45 AM 11:30 AM | Workshop 1: Becoming A Smarter Digital Marketer | Revolutionising The Way You Communicate With Digital Consumers Through Social | Charting The Digital Course Of Asia's Emerging Markets | Sponsor Presentation Session |
11:30 AM 12:15 PM | Workshop 2: CRM Best Practices For The Digital Age | The Power Of Social Gaming As A Marketing Tool | 1) Driving Digital in the World's Social Capital From Clicks to Clinks: Growing the Philippines' Digital Marketing Business 2) Regional Insights Into Markets of Indonesia | Sponsor Presentation Session |
12:15 PM 1:15 PM | Lunch |
1:30 PM 2:15 PM | Workshop 3: Mastering The Ropes of SEO and SEM | The Future of Location Based Technology | Regional Insights Into Markets of Thailand and Vietnam | Why Online Video Advertising Needs to be a Part of your Marketing Campaign |
2:15 PM 3:00 PM | Workshop 4: Measuring Your Email Marketing Campaign Effectiveness | How Mobile Apps Are Changing Our Lives | Bridging The Gap Between Global And Regional Marketing Strategies - Part 1 ( Retail / FMCG) | Sponsor Presentation Session |
3:00 PM 3:20 PM | Interval |
3:25 PM 4:10 PM | Workshop 5: Optimising Your Social Media Strategies | The World Of Augmented Reality | Industry Insights: Bridging The Gap Between Global And Regional Marketing Strategies - Part 2 ( Automotive / Telecommunications) | Sponsor Presentation Session |
4:10 PM 4:55 PM | Workshop 6: Digital Metrics and Analytics | Empowering Your Mobile CRM Strategy | The CMO's Greater Gain In Digital | Sponsor Presentation Session |
5:00 PM 5:45 PM | How To Engage The Silver Surfer And Why It Matters |
6:30 PM 8:30 PM | Networking Party |
| Tracks | The Publisher's View on Digital | Forecast Of The Digital Age | The Monopoly Of Digitally Integrated Platforms | Exhibition Seminar Theatre - Expo Foyer |
8:30 AM 9:00 AM | Delegate Breakfast And Networking |
9:00 AM 9:40 AM | Opening Keynote: Harnessing the Power of Professional Communities |
9:40 AM 10:20 AM | Opening Keynote: Powering Social Connections To Grow Your Business |
10:20 AM 10:40 AM | Transition Break |
10:40 AM 11:25 AM | The Demand For Media Consumption & Its Execution Via Video Advertising | Thriving In A Social Commerce World | The Marriage of Mobile and Social | Sponsor Presentation Session |
11:25 AM 12:10 PM | The Integration Of Offline And Online Marketing For Improved Customer Engagement | The e-Commerce Evolution In Asia | Breaking The Barriers For Cross Media Integrated Marketing | Sponsor Presentation Session |
12:10 PM 1:10 PM | Lunch |
1:15 PM 2:00 PM | Spark The Rise Initiative- Mahindra |
2:05 PM 2:50 PM | Content Customisation For Cross Media Platforms | Driving M-Commerce Growth And Adoption In Asia | Integrating Mobile Marketing Into Your Overall Business Strategy | Sponsor Presentation Session |
2:50 PM 3:35 PM | Demand Side Platforms and The Big Opportunity in Data and Analytics | NFC Payments: The Future of Shopping? | The Convergence of Search and Social | Sponsor Presentation Session |
3:35 PM 3:55 PM | Interval |
4:00 PM 4:45 PM | Remaining Relevant Within The Shifting Framework Of Publishing | Data Blurring The Lines: Clients And Digital Agencies As Co-workers | When Technology Intervenes With Content Development and Execution | Sponsor Presentation Session |
4:45 PM 5:30 PM | Revitalising Display Advertising | Taking Cloud Computing To The Next Level | Mobile, Social & Payments: How Are They Blending Together To Become The Killer App | Sponsor Presentation Session |
5:30 PM 6:15 PM | Closing Keynote Panel: Digital Dynamics- Asia's Future |
7:00 PM 9:00 PM | Closing Networking Party |