| Tracks | Advanced Marketing and Branding
Ballroom 3 | Digital Training - Integration Workshop
Ballroom 1 | Sponsored Workshop
Expo Foyer |
09:10 09:20 | Welcome Remark from ad:tech Executive Management |
09:20 10:20 | The Future of Brands on the Internet |
10:20 10:40 | Coffee Break |
10:40 11:25 | Digital Marketing in Southeast Asia- Market Observations
Vietnam Indonesia and Philippines |
11:25 12:10 | Digital Marketing in Southeast Asia - Market Observations
Singapore, Malaysia and Thailand |
12:10 13:30 | Lunch |
13:30 14:20 | Return on Relationship (ROR): a dialogue on superior performance for Client, Agency and Media | Leveraging Digital Innovation for More Effective (and exciting) Campaigns - revelation from real life case studies | Session 1
Admax Network
Marketing in Southeast Asia: One size fits all? |
14:25 15:15 | Ridding the Fear Factor towards Social Media - Engage Consumers without Losing Control over Your Brand | How to Read Analytics and Measurement Metrics to Justifying Your Digital Campaign ROI | Session 2
The Rubicon Project
Turning Data Into Dollars |
15:15 15:45 | Coffee Break |
15:45 16:35 | Branding and Lead Generation through Mobile - Success Story from SEA | Have you Mastered all Essential Digital Tools? - Checklist and Optimizing Strategy to Enhance Your Campaign Efficiency | Session 3
InMobi
Your Consumer Expertise, Our Technology: Media’s Mobile Marriage |
16:40 17:30 | Cross-Channel Analytics and Measurement- Making Sense to your Clients | Branding Strategy - Delivery across All Channels | Session 4
Adify
Increasing your digital advertising yield |
17:30 17:40 | Interval |
17:40 18:30 | Marketing In The Customer - Participation Era: The Windows 7 Launch Campaign |
18:30 20:00 | Networking Party |
| Tracks | Advanced Marketing and Branding
Ballroom 3 | Digital Training - Integration Workshop
Ballroom 1 | Sponsored Workshop
Expo Foyer |
09:20 09:30 | Opening Remark from ad:tech Executive Management |
09:30 10:30 | Setting a goal of truly effective Digital marketing. Are we missing the point? |
10:30 10:55 | Coffee Break |
11:00 12:00 | Driving Marketing Excellence Through Digital - The Kraft Foods Asia-Pacific Journey |
12:00 13:30 | Lunch |
13:20 14:10 | Digital Hybrid- The Future of Agency Evolvement | Integrating online and offline media: Challenges and Opportunities | Session 5
Millward Brown
The Power of Digital is Yours: Maximise your ROI |
14:15 15:05 | Search - Specialist on Its Own or an All-Encompassing Channel? | The essential KPIs to social media campaign that count for a successful branding strategy - Lufthansa and RenRen Case | Session 6
Omniture (Global)
Optimise Profit, Improve Visitor Conversion and Drive Value from Social Media, Video and Mobile |
15:05 15:35 | Coffee Break |
15:35 16:25 | Video Content Production- Challenges and Success Stories | Integration of mobile advertising into traditional campaigns | Session 7
Blugrapes
Building Facebook Fandom |
16:30 17:20 | Friend or Rival? - How should media owners respond to ad networks | Integrated CRM Campaigns | Session 8
Are you ready for SEO?
AdVantage SEO |
17:20 17:30 | Interval |
17:30 18:30 | Closing Keynote Panel: What to take away from ad:tech Singapore 2010? |
18:30 20:00 | Closing Party |