| Tracks | Advanced Marketing and Branding | Digital Training - Workshop |
9:10 AM 9:30 AM | Welcome Remark from ad:tech Executive Management |
9:30 AM 10:30 AM | Digital Consumers & Interactive Marketing in Asia Pacific - The State Of Play |
10:30 AM 10:55 AM | Coffee Break Sponsored by Yahoo! SEA |
11:00 AM 12:00 PM | Engage the Youth - a Direct Dialogue |
12:00 PM 1:30 PM | Lunch - Sponsored by Singapore Press Holdings (SPH) |
1:30 PM 2:25 PM | ROI Justification for Branding Campaigns | Essential Web Development - Preparing your Site for Increased Traffic |
2:30 PM 3:30 PM | Leveraging Social Media | Customer Data Research and Acquisition - Segmentation & Targeting Tactics |
3:30 PM 4:00 PM | Afternoon Break - Sponsored by Yahoo! SEA |
4:00 PM 4:45 PM | Instream Advertising - Video & Rich Media | Building Actionable & Effective Email Marketing Campaigns |
4:45 PM 5:30 PM | Mobile Location-based Advertising | Budgeting for Digital Campaigns - Media Planning & Buying - Choosing the Right Media Channels |
5:30 PM 5:40 PM | Interval |
5:40 PM 6:30 PM | C-level Strategist Power Panel - Brands Speak Out - Is Digital Media Conquering All? |
6:30 PM 8:30 PM | Networking Party - Sponsored by Friendster |
| Tracks | Advanced Marketing and Branding | Digital Training - Workshop |
9:20 AM 9:30 AM | Opening Remark from ad:tech Executive Management |
9:30 AM 10:30 AM | The Power of Digital Branding through the Lens of the Obama Campaign |
10:30 AM 10:55 AM | Coffee break sponsored by Yahoo! SEA |
11:00 AM 12:00 PM | CEO Power Panel - The Publishers |
12:00 PM 1:30 PM | Lunch - Sponsored by BusinessWeek |
1:30 PM 2:25 PM | Performance Marketing - Strategic Search | Working with AdNetworks |
2:30 PM 3:30 PM | Performance Marketing - Adnetworks & Exchanges | Understanding Affiliate Marketing |
3:30 PM 4:00 PM | Afternoon Break - Sponsored by Yahoo! SEA |
4:00 PM 4:45 PM | Analytics and Measurement - Campaign Effectiveness | Developing Search Campaigns |
4:45 PM 5:30 PM | Budgeting for Innovation/Experimental Marketing | Effective Measurement & Understanding Analytics |