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thursday, june 3
TracksAdvanced Marketing and Branding
Ballroom 3
Digital Training - Integration Workshop
Ballroom 1
Sponsored Workshop
Expo Foyer
09:10
09:20
Welcome Remark from ad:tech Executive Management
09:20
10:20
Keynote Presentation: The Future of Brands on the Internet
10:20
10:40
Coffee Break
10:40
11:25
Keynote Roundtable: Digital Marketing in Southeast Asia- Market Observations
Vietnam Indonesia and Philippines
11:25
12:10
Keynote Roundtable: Digital Marketing in Southeast Asia - Market Observations
Singapore, Malaysia and Thailand
12:10
13:30
Lunch
13:30
14:20
Return on Relationship (ROR): a dialogue on superior performance for Client, Agency and MediaLeveraging Digital Innovation for More Effective (and exciting) Campaigns - revelation from real life case studiesSession 1
Admax Network
Marketing in Southeast Asia: One size fits all?
14:25
15:15
Ridding the Fear Factor towards Social Media - Engage Consumers without Losing Control over Your BrandHow to Read Analytics and Measurement Metrics to Justifying Your Digital Campaign ROISession 2
The Rubicon Project
Turning Data Into Dollars
15:15
15:45
Coffee Break
15:45
16:35
Branding and Lead Generation through Mobile - Success Story from SEAHave you Mastered all Essential Digital Tools? - Checklist and Optimizing Strategy to Enhance Your Campaign EfficiencySession 3
InMobi
Your Consumer Expertise, Our Technology: Media’s Mobile Marriage
16:40
17:30
Cross-Channel Analytics and Measurement- Making Sense to your ClientsBranding Strategy - Delivery across All ChannelsSession 4
Adify
Increasing your digital advertising yield
17:30
17:40
Interval
17:40
18:30
Keynote Presentation: Marketing In The Customer - Participation Era: The Windows 7 Launch Campaign
18:30
20:00
Networking Party
friday, june 4
TracksAdvanced Marketing and Branding
Ballroom 3
Digital Training - Integration Workshop
Ballroom 1
Sponsored Workshop
Expo Foyer
09:20
09:30
Opening Remark from ad:tech Executive Management
09:30
10:30
Keynote Presentation: Setting a goal of truly effective Digital marketing. Are we missing the point?
10:30
10:55
Coffee Break
11:00
12:00
Keynote Presentation: Driving Marketing Excellence Through Digital - The Kraft Foods Asia-Pacific Journey
12:00
13:30
Lunch
13:20
14:10
Digital Hybrid- The Future of Agency EvolvementIntegrating online and offline media: Challenges and OpportunitiesSession 5
Millward Brown
The Power of Digital is Yours: Maximise your ROI
14:15
15:05
Search - Specialist on Its Own or an All-Encompassing Channel?The essential KPIs to social media campaign that count for a successful branding strategy - Lufthansa and RenRen CaseSession 6
Omniture (Global)
Optimise Profit, Improve Visitor Conversion and Drive Value from Social Media, Video and Mobile
15:05
15:35
Coffee Break
15:35
16:25
Video Content Production- Challenges and Success StoriesIntegration of mobile advertising into traditional campaigns Session 7
Blugrapes
Building Facebook Fandom
16:30
17:20
Friend or Rival? - How should media owners respond to ad networksIntegrated CRM CampaignsSession 8
Are you ready for SEO?
AdVantage SEO
17:20
17:30
Interval
17:30
18:30
Keynote Roundtable: Closing Keynote Panel: What to take away from ad:tech Singapore 2010?
18:30
20:00
Closing Party
 
 
     
 
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