| Tracks | Advanced Marketing and Branding
Ballroom 3 | Digital Training - Integration Workshop
Ballroom 1 | Sponsored Workshop
Expo Seminar Theatre |
09:00 09:10 | Welcome Remark from ad:tech Executive Management |
09:10 09:30 | Opening Address by Guest of Honour |
09:30 10:20 | The Future of Brands on the Internet |
10:20 10:40 | Coffee Break |
10:40 12:10 | Digital Marketing in Southeast Asia - Market Observations |
12:10 13:30 | Lunch |
13:30 14:20 | State of the Industry - Dialogue between marketers and agencies (TBC) | Branding and Marketing in the digital age- Fundamental Skills to Execute Integrated Marketing Campaigns | Session 1
Admax Network |
14:25 15:15 | Ridding the Fear Factor towards Social Media - Engage Consumers without Losing Control over Your Brand | Have you Mastered All Essential Digital Tools? - Checklist and Optimizing Strategy to Enhance Your Campaign Efficiency | Session 2 |
15:15 15:45 | Afternoon Break |
15:45 16:35 | Branding and Lead Generation through Mobile - Success Story from SEA | Branding Strategy - Delivery across All Channels | Session 3 |
16:40 17:30 | Cross-Channel Analytics and Measurement- Making Sense to your Clients (TBC) | Integrated Marketing Campaign - Optimizing your Media Mix | Session 4 |
17:30 17:40 | Interval |
17:40 18:30 | Marketing In The Customer - Participation Era: The Windows 7 Launch Campaign |
18:30 20:00 | Networking Party |
| Tracks | Advanced Marketing and Branding
Ballroom 3 | Digital Training - Integration Workshop
Ballroom 1 | Sponsored Workshop
Expo Seminar Theatre |
09:20 09:30 | Opening Remark from ad:tech Executive Management |
09:30 10:30 | Setting a goal of truly effective Digital marketing. Are we missing the point? |
10:30 10:55 | Coffee Break |
11:00 12:00 | Master Class - TBC |
12:00 13:30 | Lunch |
13:30 14:20 | Digital Hybrid- The Future of Agency Evolvement | Embedding User Generated Content in your Media Campaign - Owned Media | Session 5
Syndacast |
14:25 15:15 | Search - Specialist on Its Own or an All-Encompassing Channel? | Value Proposition of integrating Mobile into Your Overall Mix - Successful Campaign Case Study | Session 6 |
15:15 15:45 | Afternoon Break |
15:45 16:35 | Video Content Production- Challenges and Success Stories | Integrated CRM campaigns | Session 7 |
16:40 17:30 | Friend or Rival? - How should media owners respond to ad networks | How to Read Analytics and Measurement Metrics to Justifying Your Digital Campaign ROI | Session 8 |
17:30 20:00 | Chairman's Reception - Digital Future - Talent Quest and Nurturing |