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thursday, june 3
TracksAdvanced Marketing and Branding
Ballroom 3
Digital Training - Integration Workshop
Ballroom 1
Sponsored Workshop
Expo Seminar Theatre
09:00
09:10
Welcome Remark from ad:tech Executive Management
09:10
09:30
Opening Address by Guest of Honour
09:30
10:20
Keynote Presentation: The Future of Brands on the Internet
10:20
10:40
Coffee Break
10:40
12:10
Keynote Roundtable: Digital Marketing in Southeast Asia - Market Observations
12:10
13:30
Lunch
13:30
14:20
State of the Industry - Dialogue between marketers and agencies (TBC)Branding and Marketing in the digital age- Fundamental Skills to Execute Integrated Marketing Campaigns Session 1
Admax Network
14:25
15:15
Ridding the Fear Factor towards Social Media - Engage Consumers without Losing Control over Your BrandHave you Mastered All Essential Digital Tools? - Checklist and Optimizing Strategy to Enhance Your Campaign EfficiencySession 2
15:15
15:45
Afternoon Break
15:45
16:35
Branding and Lead Generation through Mobile - Success Story from SEABranding Strategy - Delivery across All Channels Session 3
16:40
17:30
Cross-Channel Analytics and Measurement- Making Sense to your Clients (TBC)Integrated Marketing Campaign - Optimizing your Media MixSession 4
17:30
17:40
Interval
17:40
18:30
Keynote Presentation: Marketing In The Customer - Participation Era: The Windows 7 Launch Campaign
18:30
20:00
Networking Party
friday, june 4
TracksAdvanced Marketing and Branding
Ballroom 3
Digital Training - Integration Workshop
Ballroom 1
Sponsored Workshop
Expo Seminar Theatre
09:20
09:30
Opening Remark from ad:tech Executive Management
09:30
10:30
Keynote Presentation: Setting a goal of truly effective Digital marketing. Are we missing the point?
10:30
10:55
Coffee Break
11:00
12:00
Keynote Presentation: Master Class - TBC
12:00
13:30
Lunch
13:30
14:20
Digital Hybrid- The Future of Agency EvolvementEmbedding User Generated Content in your Media Campaign - Owned Media Session 5
Syndacast
14:25
15:15
Search - Specialist on Its Own or an All-Encompassing Channel?Value Proposition of integrating Mobile into Your Overall Mix - Successful Campaign Case StudySession 6
15:15
15:45
Afternoon Break
15:45
16:35
Video Content Production- Challenges and Success StoriesIntegrated CRM campaignsSession 7
16:40
17:30
Friend or Rival? - How should media owners respond to ad networksHow to Read Analytics and Measurement Metrics to Justifying Your Digital Campaign ROISession 8
17:30
20:00
Chairman's Reception - Digital Future - Talent Quest and Nurturing
 
 
     
 
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