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tuesday, june 9
TracksAdvanced Marketing and BrandingDigital Training - Workshop
9:10 AM
9:30 AM
Welcome Remark from ad:tech Executive Management
9:30 AM
10:30 AM
Keynote Presentation: Digital Consumers & Interactive Marketing in Asia Pacific - The State Of Play
10:30 AM
10:55 AM
Coffee Break Sponsored by Yahoo! SEA
11:00 AM
12:00 PM
Keynote Presentation: Engage the Youth - a Direct Dialogue
12:00 PM
1:30 PM
Lunch - Sponsored by Singapore Press Holdings (SPH)
1:30 PM
2:25 PM
ROI Justification for Branding CampaignsEssential Web Development - Preparing your Site for Increased Traffic
2:30 PM
3:30 PM
Leveraging Social MediaCustomer Data Research and Acquisition - Segmentation & Targeting Tactics
3:30 PM
4:00 PM
Afternoon Break - Sponsored by Yahoo! SEA
4:00 PM
4:45 PM
Instream Advertising - Video & Rich MediaBuilding Actionable & Effective Email Marketing Campaigns
4:45 PM
5:30 PM
Mobile Location-based AdvertisingBudgeting for Digital Campaigns - Media Planning & Buying - Choosing the Right Media Channels
5:30 PM
5:40 PM
Interval
5:40 PM
6:30 PM
Keynote Presentation: C-level Strategist Power Panel - Brands Speak Out - Is Digital Media Conquering All?
6:30 PM
8:30 PM
Networking Party - Sponsored by Friendster
wednesday, june 10
TracksAdvanced Marketing and BrandingDigital Training - Workshop
9:20 AM
9:30 AM
Opening Remark from ad:tech Executive Management
9:30 AM
10:30 AM
Keynote Presentation: The Power of Digital Branding through the Lens of the Obama Campaign
10:30 AM
10:55 AM
Coffee break sponsored by Yahoo! SEA
11:00 AM
12:00 PM
Keynote Roundtable: CEO Power Panel - The Publishers
12:00 PM
1:30 PM
Lunch - Sponsored by BusinessWeek
1:30 PM
2:25 PM
Performance Marketing - Strategic SearchWorking with AdNetworks
2:30 PM
3:30 PM
Performance Marketing - Adnetworks & ExchangesUnderstanding Affiliate Marketing
3:30 PM
4:00 PM
Afternoon Break - Sponsored by Yahoo! SEA
4:00 PM
4:45 PM
Analytics and Measurement - Campaign EffectivenessDeveloping Search Campaigns
4:45 PM
5:30 PM
Budgeting for Innovation/Experimental MarketingEffective Measurement & Understanding Analytics
 
 
     
 
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