ad:tech Singapore 2008 - The Event For Digital Marketing!

thursday, june 26

Tracks	Interactive Consumer Marketing	B2B Marketing Interactive	Now & Next
9:00 am 9:10 am	Opening Remark industry leader
9:10 am 9:15 am	Welcome Note from ad:tech Management
9:15 am 10:15 am	Keynote - Regional Overview on the Media, Advertising & Marketing Landscape
10:15 am 11:15 am	Keynote - Tipping the Balance - Driving More Ad Spend Revenue to Online
11:15 am 11:30 am	Morning Break - Sponsored by Yahoo! SEA
11:30 am 12:15 pm	SEM - Strategies & Tactics	E-mail Marketing - Building Effective E-mail Campaigns	Widgets in the Media Mix
12:20 pm 1:00 pm	B2C E-mail Marketing - Building Effective E-mail Campaigns	Search Engine Optimization	Video Advertising & Formats
1:00 pm 2:00 pm	Lunch - Sponsored by CNN.com
2:00 pm 2:55 pm	Blogging Universe: Building Brand Awareness or Lose Control	Local and Global Search Strategies	New Dimensions in Rich Media
3:00 pm 3:55 pm	Gamer Nation: Advertising and the Gaming Ecosystem	Integrated Marketing - Strategy & Planning	IPTV - The Future
4:00 pm 4:30 pm	Afternoon Break - Sponsored by Yahoo! SEA
4:30 pm 5:25 pm	Social Media & UGC - Has the Value Proposition Emerged?	Automated Marketing - Marketing Beyond the Click	The Virtual World, World
5:30 pm 6:30 pm	Keynote - Creativity Showcase - Effective Campaigns - How and Why They Worked
6:30 pm 8:30 pm	Networking Party - Sponsored by Epsilon - DoubleClick

friday, june 27

Tracks	Interactive Consumer Marketing	B2B Marketing Interactive	Now & Next
9:00 am 9:10 am	Opening Remark from ad:tech Executive Management
9:10 am 10:10 am	Keynote - Getting Involved In the Social Web
10:10 am 10:30 am	Morning Break - Sponsored by Yahoo! SEA
10:30 am 11:30 am	The Evolution of Ad Networks	Digital Transactions & Brand Engagement: Doing Business Digitally	Mobile Marketing - Formats & Applications
11:30 am 12:30 pm	360 Degree Measurement & Analytics - Driving Performance in a Multi-Platform World	Segmenting for Effective Online Campaigns	Mobile Marketing - Creating Effective Campaigns
12:30 pm 1:30 pm	Lunch - Sponsored by Pixel Media
1:30 pm 2:30 pm	Integrated Marketing - Strategy & Planning	Analytics & Measurement - Making Use of The Facts	Mobile Search - Addressing & Educating the Consumers
2:30 pm 3:30 pm	Affiliate Marketing 101	eCommerce Marketing	Mobile TV - A New Era is Here
3:30 pm 4:00 pm	Afternoon Break - Sponsored by Yahoo! SEA
4:00 pm 5:00 pm	Closing Keynote